Regional Product Marketing Manager

To make electronics, you need chips, wafers, transistors, reticles, and... To make these, you must see, test and manufacture them at scale—faster and better than ever before. That's where KLA comes in. Whether you're early in your career or an experienced professional, you'll solve complex challenges, work alongside brilliant minds and help shape the future of technology.

Group/Division The Semiconductor Products and Customers (Semi PC) business unit designs, builds and sells KLA’s product portfolio to help chip manufacturers meet high-quality standards for technologies like AI, data centers, automotive and electronic devices. Our inspection, metrology, and analytics systems detect and monitor defects across logic and memory chips, specialty semiconductors, wafers, reticles, advanced packaging, process equipment and materials. We also develop technologies for specialty processes, IC substrates, and PCB manufacturing, including etch and deposition, component inspection, and imaging and analytics.

The SPTS division provides advanced wafer processing solutions—including etch, deposition and vapor-based technologies—designed for R&D through high-volume production. With a global presence and strong customer support network, SPTS helps manufacturers across industries improve performance, yield and cost-efficiency. It also offers comprehensive service and spare parts through a worldwide network of service centers and qualified local agents.

What You'll DoIn this role, you will play a key part in advancing business priorities by delivering high-impact work across your area of expertise.

Process mapping:

To identify the opportunity matrix in existing process flow at customer sites.

Qualifying an opportunitya) Work with Product Managers at HQ to generate score card based on strategic value, TAM & commercial situation. Arrive at a consensus weather it should be pursued or not.

Customer road map:

Identify N+1 and N+2 process requirements

Report back to product management.

Sales support:
Once an opportunity is qualified:

Work closely with Sales team Provide tool specs for contract managers & BU for quote generation

Provide responses to questions from customer & sales team. Follow up further with Conference calls and on site visits

Progress the opportunity through technical discussion & presentation. On-site Evaluation tool management

Be a single point of contact between field team and Factory Keep track of progress of evaluation

Explain the progress made and highlight if any CIPs are needed

All these should be backed up by data generated onsite

Customer Demos (For qualified opportunities)
Discuss the demo requirements in detail

Co-work to complete the demo request form Review it with the customer and BU. Take part in live demo on a case-by-case basis

Competitor analysis

Using a variety of information sources, learn about our competitors’ products in terms of specifications, pricing, development plans etc.  Assist the Product Managers in maintaining a competitor database.

Tool performance & CIPs:

Review tool performance and determine if existing CIPs helps or new CIPs are needed.

Market research

Develop an understanding of regional market and trends using knowledge gained from customers, suppliers, analysts (including our own Market Analyst), conference papers, internet research, etc.

Product promotion

Attend trade shows and conferences.  Contribute to technical papers & give presentations at the same.  Identify new opportunities to promote the products and SPTS.  Online promotion through webinars. Knowledge How are semiconductors manufactured?

Processing of semiconductors (Etch, CVD, PVD, Litho, ECDAdvanced Semiconductor device packaging.

Economics (CoO) model used in wafer fabs Personal skills

Enthusiastic,…