General Manager

We are partnered with a growing medical technology company developing an innovative solution for the IVF and reproductive healthcare market.

The business has established European distribution agreements and is entering its next stage of commercial growth. It is now looking to appoint a General Manager to accelerate revenue, strengthen its market presence and build a scalable European operation.

This will be a hands-on general management position with responsibility for European commercial performance, revenue growth and regional operations.

The successful individual will take ownership of the European business, combining direct commercial execution with operational leadership, financial accountability and the development of strategic relationships across the IVF market.

• Own European commercial strategy, revenue growth and regional P&L performance
• Drive product adoption and recurring consumable sales across European IVF clinics
• Convert existing clinical trials, commercial opportunities and distributor agreements into sustainable revenue
• Manage European distributors, establishing sales targets, minimum purchase commitments and clear performance accountability
• Develop strategic relationships with major IVF groups, fertility clinics, key opinion leaders and commercial partners
• Identify and execute new market opportunities, distribution agreements and strategic partnerships
• Personally lead commercial discussions, negotiate agreements and secure new business
• Build and manage a lean, scalable European organisation aligned with commercial growth
• Take ownership of European revenues, margins, budgets and overall commercial performance
• Work closely with senior leadership to support European expansion and long-term business growth

We are particularly interested in commercially driven General Managers, Managing Directors or senior business leaders who have successfully built and grown businesses within medical devices, diagnostics, IVF or reproductive healthcare.

• Proven senior commercial leadership within medical devices, diagnostics, IVF or reproductive healthcare
• Demonstrable track record of building businesses and delivering measurable revenue growth
• Direct experience within IVF or reproductive healthcare, with established relationships across European fertility clinics, IVF groups and clinical decision-makers strongly preferred
• Experience commercialising specialist medical or laboratory technology, ideally involving equipment and recurring consumables revenue
• Strong experience across European markets, clinical sales and international distribution networks
• Experience negotiating distributor agreements, establishing commercial targets and managing partner performance
• Previous General Manager, Managing Director, COO or business-unit leadership experience, or equivalent responsibility for growing and managing a regional business
• Experience establishing or scaling European operations, ideally for an international medical technology company
• Evidence of personally winning customers, closing commercial agreements and developing strategic partnerships
• Direct financial accountability for revenue, margins, budgets and commercial performance
• Entrepreneurial, hands-on leadership style, comfortable operating in a growing, resource-conscious environment
• Europe-based and willing to travel extensively

This opportunity will suit an ambitious, commercially driven executive who wants to take ownership of a European business, deliver measurable growth and play a central role in building a successful international medical technology company.

For the right individual, there is genuine potential to progress into broader Group C-suite leadership, potentially including a future Group CEO appointment.