Product Manager, Guest AI

Overview

Live the experience
. From professional empowerment to continual learning opportunities. From ongoing investment in new and emerging technologies to a career of self-determination. At Ulta Beauty, our tech team is critical to our scalability—and is recognized that way. We’ve been defined as a “mature start‑up.” A place where interdepartmental exposure, open doors, and genuine collaboration is ubiquitous. Where challenges come fast and furious, requiring agility, mental dexterity, and creativity.

Where our passion for better solutions drives us and is core to who we are.

We’re engineering for the future of retail, and it’s no-holds-barred. But for those motivated by continual change and ambiguity, by superior leadership, by whip smart colleagues who will press you daily for your very best, you’ll find that virtually nothing’s impossible at Ulta Beauty.

THE IMPACT YOU CAN MAKE:

Ulta Beauty is building best‑in‑class Data & AI capabilities to create meaningful enterprise value and elevate the guest experience across digital and assisted channels.

Guest AIis a core pillar of this strategy, focused on driving AI capabilities and features that meet guests where they are, on‑site and off‑site, while expanding Ulta Beauty’s discoverability, reach, and commerce through intelligent, data‑driven experiences.

We are seeking aProduct Manager – Guest AIto own the strategy, roadmap, and business outcomes for guest‑facing AI initiatives. This role is accountable for bringing AI directly to the guest by leadingon‑site and off‑site Guest AI experiences, unlocking new commerce capabilities, and ensuring AI‑powered touchpoints drive discovery, engagement, and conversion.

This role will also own the Product Feeds Strategy, including how Ulta Beauty leverages product and product‑feed data to power AI experiences, personalization, and distributed commerce across internal and external channels.

The Guest AI Product Manager leads a portfolio of initiatives and has Product Owner(s) reporting into the role, whoare responsible forday‑to‑day execution and delivery.

YOU’LL ACCOMPLISH THESE GOALS BY:

• Define and own the Guest AI vision, strategy, and multi‑phase roadmap, aligned to enterprise AI priorities, guest experience goals, and commerce growth
• Drive AI capabilities and features thatmeetguestswherethey are, enabling on‑site and off‑site guest engagement across digital touchpoints
• Lead Guest‑facing AI initiatives that expand discovery, personalization,assistance, and commerce, increasing Ulta Beauty’s reach and relevance
• Own the Product Feeds Strategy, including how product and product‑feed data are structured, enriched, andleveragedto power AI experiences and distributed commerce
• Identify and prioritize AI opportunities with clear problem statements, value hypotheses, and success metrics tied to guest and business outcomes
• Lead theend‑to‑end productlifecycle, from discovery and experimentation through launch, optimization, and scaling
• Partner with Engineering, Data Science, UX, Marketing, Guest Services, and Digital Product teams to translate strategy into executable initiatives
• Provide strategic direction and prioritization across multiple Guest AI initiatives, balancing near‑term impact with foundational data and AI investments
• Lead, coach, and develop
  
  Product Owners, ensuring strong execution, healthy backlogs, and alignment to roadmap priorities
• Socialize product vision, roadmap, progress and outcomes with senior leadership and cross‑functional stakeholders
• Own success measurement for Guest AI, including guest experience metrics, adoption, discoverability, commerce impact, and operational performance
• Manage vendor and AI platform partnerships, ensuring tools and solutions align to product strategy and deliver measurable…