Digital Content Creator

This role is responsible for creating compelling digital content that supports both external marketing initiatives and internal communication efforts. With strong skills in social media, photography, and videography, the Digital Content Creator will produce engaging visuals and storytelling assets that align with the company’s brand voice and strategy. This role involves developing and executing content across multiple digital channels while collaborating with cross‑functional teams to bring ideas to life.

The ideal candidate will combine creative vision with an understanding of digital trends and performance metrics to enhance brand visibility, audience engagement, and overall impact.

• Manage and execute social media content strategies that drive both Corporate Brand and Employer Brand awareness.
• Create and publish monthly Linked In newsletters to strengthen thought leadership and community engagement.
• Lead and grow the Social Media Ambassador Program to amplify authentic employee voices and brand storytelling.
• Capture, edit, and deliver high‑quality product photography and video content for use across digital platforms—including web, social media, presentations, and blogs.
• Support internal multimedia needs by producing video and photography content for events, corporate communications, community outreach, and facility tours.
• Collaborate closely with the Digital Marketing Lead and Human Resources to draft, schedule, and analyze social media posts, campaigns, and newsletters that are timely, informative, and visually compelling.
• Stay current with emerging social media trends, tools, and best practices to continuously enhance engagement and reach.
• Manage and produce visual and digital content for internal communications, including facility TV screens and photography requests.

• Holds a Bachelor’s degree in Marketing, Communications, Digital Media, or a related field and 3–5 years of equivalent professional experience in digital marketing or content creation.
• Has experience with Hootsuite
  , Sprout Social
  , or similar social media management platforms.
• Is proficient with Adobe Creative Cloud applications (Photoshop, Premiere Pro, Illustrator, or Lightroom) and hands‑on experience with photography, videography, and post‑production editing for digital channels.
• Has proven experience creating and managing digital content across multiple platforms (e.g., Linked In, You Tube, Instagram, or other relevant channels).
• Has strong written and visual storytelling skills, with the ability to tailor content to different audiences and platforms.
• Is proficient in Microsoft Office Suite (Word, PowerPoint, and Excel), with working knowledge of digital asset management or scheduling tools.
• Possesses excellent organizational and project management skills with strong attention to detail.
• Has the ability to manage multiple priorities in a fast‑paced, deadline‑driven environment.
• Has a collaborative mindset and effective communication skills, both written and verbal.
• Is self‑motivated, resourceful, and comfortable working independently or as part of a team.

• Familiarity with website content management systems (e.g., Word Press, Hub Spot CMS, or similar).
• Understanding of SEO principles
  , digital analytics, and engagement metrics to inform content strategy.
• Strong creative and conceptual thinking skills with an eye for design and brand consistency.
• Experience collaborating with cross‑functional teams such as Marketing, HR, or Corporate Communications.

Typical pay is $57,400 – 71,750 annually.

Please note the pay information shown above is a general guideline. Pay is based upon candidate skills, experience, and qualifications.

This position is eligible for participation in our Quarterly Incentive Pay Program

G&W Electric offers a comprehensive benefits package that includes:

• Medical, Dental and Vision Insurance
• Short and Long‑Term Disability
• Life Insurance
• Health club membership program and reimbursement
• Employee Assistance Program
• Tuition Reimbursement
• 401(k)
• Annual Profit Sharing
• Vacation
• Air‑conditioned/heated state‑of‑the‑art manufacturing…