Sr Digital Merchandiser

OVERVIEW

Discover the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our E-commerce associates sit at the cutting edge of our efforts to reimagine the future of retail. Through a full suite of new and emerging technologies, this team is creating an enhanced buying experience for guests who crave simplicity, choice, personal insights and the joy of discovery.

With greater interactivity. Inspired applications of big data, AI and UI/UX. And creative that persuades and delights. All of this, with the opportunity to experience smart ideas come to life
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At Ulta Beauty, we’re forever imagining. Forever striving. Forever investing in next-gen—with deep and rich opportunities for ongoing learning, growth and advancement. We encourage you to take control of your career and set your own ceiling. For curious and big-picture thinkers who can flex to the need and who want to stretch themselves through courage and conviction, Ulta Beauty provides an environment perfectly suited to your ambitions.

Let’s build brilliant together.

The Sr. Digital Merchandiser for Search will own the end-to-end onsite and in-app search experience, ensuring guests can easily discover products, content, and services through optimized search algorithms, merchandising strategies, and data-driven insights. This role blends strategic vision with hands‑on execution to deliver a best‑in‑class search experience that drives engagement and conversion.

• Partner to define and evolve Ulta’s search roadmap aligned to business goals and guest experience priorities.
• Implement, and optimize onsite search functionalities to improve findability and conversion.
• Manage synonym dictionaries, boosting, ranking, redirects, and query intent tuning to optimize results.
• Track and manage KPIs for search
  , (search revenue per visit, conversion, click‑through rate, and exit rate), recommending enhancements (rules, facets, redirects, synonyms).
• Collaborate cross‑functionally with Product, UX, and SEO teams to design and A/B test search UI components (auto‑suggest, filters, facets, empty state recovery) and improve user intent understanding.
• Ensure brand launches and key product launches are fully optimized for search visibility and discoverability.

• Understand category and product‑level behaviors to improve relevancy of search results and merchandise effectively.
• Conduct root‑cause analysis for poor‑performing queries and implement fixes.
• Lead business validation testing on new capabilities and enhancements in partnership with internal teams and vendors.
• Stay ahead of industry trends and emerging technologies (AI, machine learning, conversational search).

• Bachelor’s degree in business or related field
• 5+ years of e‑commerce merchandising or search optimization experience
• Strong analytical skills with experience in web analytics tools (Adobe, Google Analytics).
• Effective cross‑functional collaboration skills
• Excellent communication, organization, time management and interpersonal skills

• Proficient in Excel, Content Management Systems (CMS) and e‑commerce tools
• Ability to manage multiple priorities and deliver results in a fast‑paced environment.
• Proactive mindset with a passion for innovation and continuous improvement.

The pay range for this position is $77,600.00 - $ / Year with the opportunity for eligible associates to earn additional compensation pursuant to the Company’s bonus plan. Exact pay will be based on factors including, but not limited to relevant education, qualifications, certifications, experience, level, shift, geographic location, and business and organizational needs. Full‑time positions are eligible for paid time off, health, dental, vision, life and disability benefits.

Part‑time positions are eligible for dental, vision, life, and disability benefits. For additional information concerning our benefits, visit our Benefits and Career Development page:

At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier…