Tech Lead - Adobe Target

OVERVIEW

Live the experience
. From professional empowerment to continual learning opportunities. From ongoing investment in new and emerging technologies to a career of self‑determination. At Ulta Beauty, our tech team is critical to our scalability—and is recognized that way. We’ve been defined as a “mature start‑up.” A place where interdepartmental exposure, open doors, and genuine collaboration is ubiquitous. Where challenges come fast and furious, requiring agility, mental dexterity, and creativity.

Where our passion for better solutions drives us and is core to who we are.

We’re engineering for the future of retail, and it’s no‑holds‑barred. But for those motivated by continual change and ambiguity, by superior leadership, by whip‑smart colleagues who will press you daily for your very best, you’ll find that virtually nothing’s impossible at Ulta Beauty.

The Technical Lead – Adobe Target will drive personalization, segmentation, and testing strategies across our digital platforms. This individual will be both a hands‑on practitioner and a strategic architect, responsible for delivering compelling and measurable customer experiences that elevate our retail beauty brand. The ideal candidate has deep expertise in Adobe Target, coupled with a strong understanding of multivariate testing, audience segmentation, and advanced personalization frameworks.

• Define the Adobe Target personalization roadmap aligned with business goals and customer journey objectives.
• Act as the subject matter expert on Adobe Target, setting standards for experimentation, audience targeting, and personalization best practices.
• Partner with Marketing, Product, and IT to ensure seamless integration with Adobe Experience Cloud, Real‑Time CDP, Analytics, AEM, and custom e‑commerce platforms.

• Build, configure, and manage A/B, multivariate, and automated personalization activities with statistical rigor.
• Design and implement integrations between Adobe Target and custom e‑commerce platforms to enable server‑side personalization, API‑driven activities, and real‑time decisioning.
• Create, refine, and activate advanced audience segments leveraging customer behavior, profiles, and predictive models across web, mobile, and omnichannel touchpoints.

• Define success metrics and KPIs for testing and personalization initiatives.
• Translate test results into actionable insights that inform product, marketing, and customer experience strategies.
• Share learnings and embed a test‑and‑learn culture across cross‑functional teams to continuously optimize personalization programs.

• Mentor junior team members and upskill colleagues in experimentation and personalization practices.
• Collaborate with external partners, vendors, and agencies to extend the reach and impact of Adobe Target initiatives.
• Contribute to governance frameworks that ensure scalability, compliance, and consistency in personalization execution.

• Bachelor's degree in Computer Science, CIS, or equivalent professional experience
• 3+ years of hands‑on experience with Adobe Target in an enterprise environment.
• Proven track record in segmentation, multivariate testing, and personalization at scale.
• Strong technical understanding of Adobe Experience Cloud ecosystem (Analytics, AEP/RT‑CDP, and integrations).
• Ability to design and execute advanced testing methodologies (multivariate, holdout groups, personalization algorithms).
• Solid grasp of front‑end technologies (HTML, CSS, JavaScript) to support hands‑on execution.
• Analytical mindset with experience using statistical methods to evaluate test results.
• Excellent communication skills, able to translate complex concepts into actionable insights for both technical and business audiences.
• Experience in retail, beauty, or consumer goods preferred.

The pay range for this position is $ - $ / Year with the opportunity for eligible associates to earn additional compensation pursuant to the Company’s bonus plan. Exact pay will be based on factors including, but not limited to relevant education,…