Tech Lead - Customer Journey Analytics

OVERVIEW

Live the experience. From professional empowerment to continual learning opportunities. From ongoing investment in new and emerging technologies to a career of self‑determination. At Ulta Beauty, our tech team is critical to our scalability—and is recognized that way. We’ve been defined as a “mature start‑up.” A place where interdepartmental exposure, open doors, and genuine collaboration is ubiquitous. Where challenges come fast and furious, requiring agility, mental dexterity, and creativity.

Where our passion for better solutions drives us and is core to who we are.

We’re engineering for the future of retail, and it’s no-holds-barred. But for those motivated by continual change and ambiguity, by superior leadership, by whip‑smart colleagues who will press you daily for your very best, you’ll find that virtually nothing’s impossible at Ulta Beauty.

The Technical Lead – Customer Journey Analytics will play a critical role in shaping how we capture, analyze, and act on customer data across the enterprise. This role will lead the transition from Adobe Analytics to Adobe Customer Journey Analytics (CJA), ensuring a unified, real‑time view of customer interactions across digital and offline channels. As a hands‑on technical leader, you will design scalable data integrations, champion best practices in analytics, and partner with Marketing, Product, and IT teams to enable advanced insights that drive business growth and customer experience innovation.

• Define the vision and roadmap for transitioning from Adobe Analytics to Customer Journey Analytics (CJA), aligning with business objectives and customer data strategy.
• Serve as the subject matter expert for CJA, designing scalable data models, schemas, and pipelines that deliver a comprehensive customer view.
• Partner with Enterprise Data, Mar Tech, and Business Intelligence teams to ensure CJA integrates seamlessly with Adobe Experience Cloud, Real‑Time CDP, and other enterprise platforms.

• Lead the design, implementation, and optimization of CJA work spaces, datasets, and connections, enabling multi‑channel and cross‑device analysis.
• Oversee data migration efforts from Adobe Analytics to CJA, ensuring data accuracy, continuity, and governance standards are met.
• Build and operationalize dashboards, reports, and advanced analytics capabilities that provide actionable insights to business stakeholders.

• Define KPIs and success criteria for customer analytics initiatives, with a focus on data quality, completeness, and business impact.
• Translate analytical findings into recommendations that guide marketing campaigns, personalization strategies, and product experiences.
• Foster a culture of data‑driven decision making by enabling self‑service analytics and embedding CJA capabilities into day‑to‑day operations.

• Mentor and guide analysts, engineers, and business partners in leveraging CJA effectively.
• Partner with vendors, system integrators, and Adobe experts to accelerate adoption and value realization.
• Contribute to governance frameworks, ensuring compliance, scalability, and alignment with enterprise data strategy.

• Bachelor’s degree in Computer Science, CIS, or equivalent professional experience.
• Proven experience leading implementations of Adobe Customer Journey Analytics, with strong knowledge of transitioning from Adobe Analytics.
• Deep understanding of digital analytics, cross‑channel attribution, and customer journey measurement.
• Hands‑on expertise with Adobe Experience Platform (AEP), Real‑Time CDP, and integration with upstream/downstream systems (CRM, e‑commerce, data lakes).
• Strong technical skills in data modeling, SQL, ETL pipelines, and API‑based integrations.
• Experience designing dashboards and visualizations in CJA and integrating with BI tools (e.g., Power BI, Tableau, or Looker).
• Strong stakeholder management skills, with the ability to translate complex technical concepts into clear business outcomes.
• Demonstrated leadership in mentoring teams, managing vendors, and driving adoption of…