Digital Experimentation, Analyst II

OVERVIEW

Discover the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our E-commerce associates sit at the cutting edge of our efforts to reimagine the future of retail. Through a full suite of new and emerging technologies, this team is creating an enhanced buying experience for guests who crave simplicity, choice, personal insights and the joy of discovery.

With greater interactivity. Inspired applications of big data, AI and UI/UX. And creative that persuades and delights. All of this, with the opportunity to experience smart ideas come to life.

At Ulta Beauty, we’re forever imagining. Forever striving. Forever investing in next-gen—with deep and rich opportunities for ongoing learning, growth and advancement. We encourage you to take control of your career and set your own ceiling. For curious and big-picture thinkers who can flex to the need and who want to stretch themselves through courage and conviction, Ulta Beauty provides an environment perfectly suited to your ambitions.

Let’s build brilliant together.

This Digital Analytics Analyst II advocates for the needs of our customers and serves as a go-to person for insights and strategic direction related to digital traffic and merchandising performance. They will work cross‑functionally to identify areas to improve site and app conversion based on a deep understanding of digital metrics, industry best practices, the target customer, the competitive landscape, our brands and business goals.

This role will work closely with partners on Merchandising (eCommerce), Site Merchandising, Strategic Analytics, Merchandising Strategy, Digital Product Manager and Optimization teams to leverage data and drive to data‑driven insights to optimize all aspects of the business.

• Advocate for the needs of our guests and serve as a go-to person for insights and strategic direction related to digital traffic and merchandising performance, leveraging data and driving to improve eCommerce funnel from the start of the shopping experience to convert with purchase.
• Analyze customer on‑site & APP behavior to identify issues or opportunities and create recommendations for future optimizations.
• Analyze data from Ulta’s digital channel using tools such as Adobe Analytics & Google Analytics, and leverage Google Data Studio & Adobe Analytics Workspace to design and implement intuitive dashboards and visualizations that will help various product teams and stakeholders make better business decisions.
• Key partner to Digital Optimization team for eCommerce‑led conversion rate optimization strategies as well as offer testing support; contribute ideas for testing based on analysis of digital data and help build testing roadmap.
• Partner with cross‑functional partners by supplying insights on Personalization initiatives as we explore new methods to personalize each guest’s shopping experience on our site & APP.
• Work closely with other Strategic & Digital Analytics team members to help drive complex analytical projects and tie guest’s digital interaction with various offline data signals.
• Distill data into clear, concise, and business friendly presentations that deliver insights that lead to actions. Deliver those presentations to various levels of audiences.
• Be the Subject Matter Expert for other teams in the organization to drive their adoption & usage of digital data in their decision making.

• Work in a cross‑functional capacity to enhance the customer experience, product assortment and marketing strategies.
• Measure, analyze, and report event, category and brand performance in partnership with Digital Merchandising & Merchandising Strategy teams.
• Partner with key brand partners to provide insights about their digital business.
• Create and share presentations about results, insights and recommendations.
• Challenge the status quo and look for solutions outside what’s been done before.
• Exemplify Ulta Beauty’s core values within role: quality and timely decision making, continuous improvement, collaboration, accountability, coaching and developing, planning and…