Sr Manager Social Commerce & Community

OVERVIEW

Experience the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our Marketing team is applying the latest technologies to personalize the buying experience of true beauty enthusiasts—in ways that surprise and delight. Building love and loyalty, one communication, one experience, one brilliant idea at a time. We represent the perfect blend of strategy and creativity. Of tactics and analytics.

To make Ulta Beauty a brand guests will advocate for. Growing share of heart. Delivering with disciplined consistency. Whether your deepest passion is for design or content, strategy or data, or some combination of all things marketing, Ulta Beauty will provide significant latitude to explore your talents and passions, with opportunities to stretch and deepen, to grow and build. Truly, the possibilities are beautiful.

As Senior Manager, Social Commerce & Community
, you will lead the strategy and evolution of Ulta Beauty’s social commerce ecosystem by optimizing existing platforms, identifying new business-driving opportunities, and elevating how we show up across commerce, community, and live shopping experiences. Your leadership will shape the future of our guest and associate communities, strengthen our Inspire shopping feed, and fuel creator and associate-led influence that supports Ulta Beauty’s growth goals.

The ideal candidate will have a social marketing background, be detail-oriented with a history of driving innovative results and possess a passion for beauty with an aptitude for retail.

• Lead Social Commerce Strategy & Innovation: Develop and advance a forward-thinking social commerce strategy across existing and emerging platforms, activating new capabilities that drive conversion, engagement, and brand growth.
• Drive Cross-Functional Exploration of New Opportunities: Partner with digital, merchandising, marketing, and platform teams to identify, test, and operationalize new commerce and community opportunities that enhance the guest experience and unlock incremental revenue.
• Strengthen & Scale Community Programs: Support and guide the Manager of Community to grow an engaged guest community, enhance the Inspire shopping feed, and shape community-driven content strategies that strengthen loyalty and deepen connection.
• Lead Associate Ambassador Program Expansion: Oversee and support the expansion of our Associate Ambassador Program to empower store associates as creators and advocates, driving both brand storytelling and commerce impact.
• Manage Talent & Creator Partnerships: Cultivate and optimize relationships with creators and external talent to fuel community content, commerce initiatives, and live programming—all aligned to business outcomes.
• Team Leadership & Development: Manage and mentor direct reports, fostering a culture of innovation, collaboration, and accountability while ensuring seamless integration across the broader Social & Influencer team.
• Data-Driven Optimization: Regularly analyze performance insights across commerce and community channels to refine strategy, improve execution, and scale high-performing programs.

• Experience: 8–10+ years in social media, influencer marketing, social commerce, and/or content strategy with a strong track record of delivering measurable business results.
• Strategic Vision: Ability to translate platform trends, consumer behavior, and performance data into forward-thinking strategies that drive commerce and community impact.
• Collaboration
  
  Skills:
  
  Proven ability to lead cross-functional teams, influence partners at all levels, and build strong working relationships across internal and external stakeholders.
• Leadership Excellence: Experience managing direct reports with a focus on coaching, development, and building high-performing teams.
• Creative & Talent Fluency: Comfort working with creators, talent managers, and platform partners to develop impactful, commerce-enabled content and live programming.
• Analytical Mindset: Ability to interpret data, identify key insights, and optimize strategies to continually improve results.
• Industry Knowledge: Passion for beauty, social media, community-building, retail, and emerging commerce trends.
• Education: Bachelor’s degree in marketing, communications, business, or a related field.
• Adaptability: Thrives in a fast-paced, evolving environment with shifting priorities and emerging opportunities.
• Travel may be required (