Manager Integrated Marketing-Equity

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Experience the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our Marketing team is applying the latest technologies to personalize the buying experience of true beauty enthusiasts—in ways that surprise and delight. Building love and loyalty, one communication, one experience, one brilliant idea at a time. We represent the perfect blend of strategy and creativity. Of tactics and analytics.

To make Ulta Beauty a brand guests will advocate for. Growing share of heart. Delivering with disciplined consistency. Whether your deepest passion is for design or content, strategy or data, or some combination of all things marketing, Ulta Beauty will provide significant latitude to explore your talents and passions, with opportunities to stretch and deepen, to grow and build. Truly, the possibilities are beautiful.

Use your skills, experience and talents to be part of something BEAUTIFUL! It’s a great time to be a part of creating the future of Marketing at Ulta Beauty. As Manager, Integrated Marketing, Brand Equity (Holiday, Services & Events), you will play a critical role in advancing Ulta Beauty’s brand equity through the development and execution of integrated marketing campaigns that drive guest love and brand connection.

This role will lead strategy, planning, and execution for Ulta Beauty’s Holiday campaign and Services portfolio (Salon, Benefit Brow, Ear Piercing), as well as core brand events such as Birthday Party and Cue the New. You will partner cross-functionally to create campaigns that celebrate our brand purpose,
The Possibilities Are Beautiful and deliver breakthrough omnichannel storytelling that engages guests and drives business impact.

The ideal candidate will have a brand marketing background, be detail oriented, proficient at critical thinking and collaboration, and possess a passion for beauty, pop culture, and an aptitude for retail.

• Lead the development and execution of omnichannel campaigns for Holiday, Services (Salon, Benefit Brow, Ear Piercing), and brand Events (Birthday Party, Cue the New) from brief to launch to sustain.
• Own campaign strategy and brief development, defining objectives, audience insights, key messages, and go-to-market plans aligned to Ulta Beauty’s brand equity platform.
• Collaborate closely with customer growth marketing, consumer insights, media, creative, merchants, and other key stakeholder groups to ensure execution of marketing plans/strategies is data driven, clear and cohesive.
• Champion data-driven storytelling, leveraging performance and consumer insights to inform campaign optimization and future strategies.
• Serve as the main point of contact for channel teams and internal/external agencies to ensure seamless collaboration and cohesive execution across touchpoints.
• Manage budgets and timelines, ensuring on-time, on-budget delivery of campaign initiatives with clear KPIs and measurement plans.
• Stay ahead of industry trends and consumer behavior, identifying innovative ways to activate brand equity through seasonal moments and guest experiences.

• 6+ years of brand marketing experience in consumer facing or retail marketing; beauty or lifestyle category preferred.
• Experience managing large-scale seasonal campaigns, including Holiday, with ownership from strategic planning and briefing through creative execution and post-campaign analysis.
• Proven track record of developing and leading 360° integrated marketing strategies that drive measurable business results and elevate brand equity.
• A big picture strategic, data-driven thinker and organized ‘doer’ who can translate insights into action and navigate ambiguity to move plans forward.
• Demonstrated creativity and creative management, including collaborating with a creative team and/or agency partners.
• Experience supporting or leading brand activations, from ideation to execution, across experiential, event, and partnership platforms that connect…