Sr Manager Brand Expression

Experience the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our Marketing team is applying the latest technologies to personalize the buying experience of true beauty enthusiasts—in ways that surprise and delight. Building love and loyalty, one communication, one experience, one brilliant idea at a time. We represent the perfect blend of strategy and creativity. Of tactics and analytics.

To make Ulta Beauty a brand guests will advocate for. Growing share of heart. Delivering with disciplined consistency. Whether your deepest passion is for design or content, strategy or data, or some combination of all things marketing, Ulta Beauty will provide significant latitude to explore your talents and passions, with opportunities to stretch and deepen, to grow and build. Truly, the possibilities are beautiful.

The Senior Manager, Creative - Brand Expression is a senior creative leader and close creative partner to Creative Leadership, helping shape how Ulta Beauty expresses itself through voice. They are deeply involved in the development of campaigns from the start, partnering in brainstorms, concept development, and creative exploration to turn brand and business strategy into compelling ideas, narratives, and campaigns. They lead campaign copy, messaging strategy, seasonal narratives, and brand storytelling across the business, including global considerations.

This role moves fluidly between concept and execution, from shaping the big idea, copy strategy, and narrative architecture of a campaign to writing a headline, refining a line, or guiding how the idea comes to life across channels. They connect the dots across campaigns, channels, and seasonal moments to build a distinctive, consistent brand voice that feels culturally relevant, emotionally resonant, and unmistakably Ulta.

Working within the broader creative direction established by Creative Leadership, this role leads the copy and voice point of view for their discipline. They bring an independent creative perspective to the work, challenge and elevate ideas, and provide clear direction to channel teams, agencies, writers, and creative partners. They are equally comfortable contributing to the thinking and rolling up their sleeves to help make the work happen.

The ideal candidate brings a deep passion for words, trends, and pop culture, especially in the beauty and wellness category, along with a strong understanding of brand voice, conceptual development, and creative execution. They are a collaborative and influential leader who can inspire teams, develop talent, and build strong partnerships across the organization while maintaining a high bar for creative quality and strategic integrity.

• Lead campaign copy, messaging direction, seasonal narratives, and editorial storytelling across the brand
• Translate brand strategy, product stories, marketing goals, and guest insights into clear, compelling copy and actionable editorial direction
• Lead and elevate copy to be used across channels including internal presentations and other brand communications
• Build and maintain a consistent brand voice as the brand evolves, ensuring copy feels ownable, culturally relevant, and emotionally resonant
• Identify and help guide internal and external writers, freelancers, agencies, and partners when needed
• Champion the brand voice and help raise the overall quality, consistency, and effectiveness of the creative output
• Move fluidly between high-level concepting, copy direction, and hands-on execution when needed
• Collaborate closely with designers and creative partners to ensure copy and visual expression work together as a cohesive, elevated brand…