Director, Product; Personalization & Loyalty
Listed on 2026-10-20
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Marketing / Advertising / PR
Marketing Strategy, Digital Marketing, Marketing Management, Client Relationship Management
Live the experience. From professional empowerment to continual learning opportunities. From ongoing investment in new and emerging technologies to a career of self-determination. At Ulta Beauty, our tech team is critical to our scalability—and is recognized that way. We’ve been defined as a “mature start-up.” A place where interdepartmental exposure, open doors, and genuine collaboration is ubiquitous. Where challenges come fast and furious, requiring agility, mental dexterity, and creativity.
Where our passion for better solutions drives us and is core to who we are.
We’re engineering for the future of retail, and it’s no-holds-barred. But for those motivated by continual change and ambiguity, by superior leadership, by whip smart colleagues who will press you daily for your very best, you’ll find that virtually nothing’s impossible at Ulta Beauty.
THE IMPACT YOU CAN MAKEThe Director, Personalization & Loyalty Products is a critical leadership position within the Product Management organization responsible for defining and advancing the product strategy, roadmap and capabilities that enable customer growth at Ulta Beauty.
This leader will work in close partnership with Marketing to translate Ulta Beauty's customer growth strategy into differentiated product capabilities and experiences that drive guest acquisition, activation, engagement, retention, frequency and lifetime value. The role brings together Loyalty, Personalization, Marketing Technology, customer data and emerging AI capabilities to help Ulta Beauty build deeper, more relevant and valuable relationships with guests throughout the customer lifecycle.
The Director owns the product vision and strategy across Personalization and Loyalty, with a focus on creating an integrated customer growth ecosystem. This includes capabilities that enable Ulta Beauty to recognize and understand guests, grow and strengthen loyalty relationships, personalize interactions, determine next-best experiences and offers, orchestrate customer engagement, and continually optimize performance through experimentation and measurement.
The Director will serve as the strategic product leader for multiple product teams and platforms supporting Ulta Beauty's customer growth ecosystem. This individual will partner closely with Marketing, Loyalty, Digital, Store, Data & Analytics, Enterprise AI, Technology and other Product teams to translate growth strategies and customer insights into scalable product capabilities that can be activated across channels.
The role requires a strong combination of product strategy, growth marketing acumen, customer experience expertise and technical fluency. The Director will identify opportunities to improve customer growth outcomes, evaluate emerging technologies and vendor capabilities, partner on build-versus-buy decisions, and lead experimentation to determine the value and scalability of new solutions.
YOU'LL ACCOMPLISH THESE GOALS BY- Own and articulate the
product vision, strategy and multi-year roadmap for Customer Growth capabilities across Personalization and Loyalty
, aligned to Ulta Beauty's Marketing and enterprise strategies. - Partner closely with Marketing and Loyalty leadership to translate customer growth strategies across acquisition, activation, engagement, retention, frequency and lifetime value into product capabilities, experiences and roadmaps.
- Lead the evolution of Ulta Beauty's
loyalty product ecosystem
, including capabilities supporting member acquisition and enrollment, profiles, earn and burn, rewards, tiers, benefits, offers, promotions, challenges and other mechanisms that deepen guest engagement and loyalty. - Define and advance the product strategy for
personalization
, including guest profiles and…
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