Digital Marketing Specialist

At Culligan, we provide innovative and sustainable water solutions that help improve everyday life for people and businesses around the world. Digital marketing plays a key role in driving lead generation and business growth, and we are looking for a Digital Marketing Specialist to support and optimize our digital campaigns across channels.
Your Role
Campaign Execution & Optimization

Execute and manage lead generation campaigns across Google Ads, Meta, and Linked In
Support the definition and implementation of campaign structure, targeting, and bidding strategies
Monitor and optimize performance against key KPIs (CPL, MQLs, conversion rate)
Contribute to full-funnel activities (awareness → consideration → conversion)
Collaborate with Brand Managers to ensure alignment on creatives and campaign objectives
Support optimization of landing pages and campaign flows to improve lead quality

Tracking & Data Management

Support the setup and management of tracking via GTM, GA4, and platform pixels
Ensure data consistency and support end-to-end tracking up to Salesforce CRM
Manage and monitor data flows and automations (including Zapier)
Support cookie and consent management activities in line with GDPR requirements

Performance Analysis & Reporting

Monitor campaign performance on a daily basis and highlight optimization opportunities
Analyze full funnel performance (media → leads → CRM → conversion)
Build and maintain reports using Power BI
Provide regular updates and insights to Brand Managers to support campaign decisions
Contribute to performance reviews with Marketing and Sales teams
Support lead quality analysis in collaboration with Sales

Collaboration & Governance

Work closely with Marketing and Sales teams to improve campaign effectiveness
Support alignment with global guidelines and frameworks
Contribute to global performance discussions/committees by sharing data, results, and learnings
Ensure consistency and accuracy in campaign execution and reporting

Reporting Line

Reports to Head of Digital

Requirements

4–6+ years of experience in Performance Marketing / PPC / Lead Generation
Hands-on experience with:
Google Ads, Meta Ads, Linked In Ads
Salesforce (mandatory)
Power BI (mandatory)
Zapier
Google Tag Manager & GA4
Strong analytical mindset with ability to:
interpret performance data
identify optimization opportunities
translate data into actionable insights
Experience working with performance KPIs (CPL, MQL, conversion rate)
Good understanding of digital funnel and lead generation dynamics
Ability to collaborate with cross-functional teams (Marketing, Sales, Global)
Fluent English

Nice to Have

Experience with programmatic or advanced media buying
Basic knowledge of CRO and A/B testing
Experience in multi-market environments

Key Success Factors

Strong execution and operational accuracy
Data-driven mindset
Attention to detail in tracking and reporting
Proactive approach to optimization

This job posting is open to all individuals regardless of gender, age, nationality, ethnicity, sexual orientation, gender identity, or religious belief, in accordance with Legislative Decrees 198/2007, 215/2003, and 216/2003.
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