Digital Marketing Specialist

Husky Technologies TM is a company with a strong foundation built on innovation, close customer relationships, a strong sense of community, and unique culture and values. We are looking for people with the inspiration and talent to develop with us as we pursue our ambitious growth strategy.

Husky Technologies TM offers a wealth of opportunity for personal growth and development. Most importantly, Husky Technologies TM offers an opportunity to work with – and be challenged by – a team of great people. Our success is possible because of the creativity, intelligence, and passion of our people around the world and their desire to lead change. At the same time, we are not afraid to expect a lot and strive for leadership in all of our key markets.

We are a company taking on new challenges and for the right people, this means exceptional career development opportunities, the chance to be part of a team that is the best in the world at what we do and the experience that comes from working in an environment that demands constant transformation and innovation.

Husky Technologies TM Canadian manufacturing facilities and global headquarters are located in Bolton, Ontario on a large, beautiful campus located just 20 minutes north of Toronto’s Pearson International Airport. Features include a fitness and wellness center, intramural sports activities, on-site cafeteria, and clean, state-of-the-art manufacturing facilities with outstanding safety records. We offer a great work environment and competitive total compensation package, including above-market retirement savings plan and market competitive group benefits.

Husky Technologies TM is an exciting company with tremendous potential. We have a great team and great expectations. If you are attracted to bold goals, believe in uncompromising honesty, support mutual respect, care about environmental responsibility, have a passion for excellence, and a desire to make a positive contribution – then we want you to join the Husky Technologies TM team!

We're seeking a motivated Digital Marketing Specialist to join our global marketing team. The Digital Marketing Specialist will support customer acquisition goals through lead generation and nurturing programs and will use online data to provide insights to help drive marketing decisions for campaigns and day-to-day activities. This role combines technical proficiency with strategic thinking to execute comprehensive digital marketing campaigns and deliver measurable results.

Core Responsibilities

• Lead all Hub Spot marketing operations, including advanced workflow automation, landing page development, and campaign management.
• Execute website maintenance and optimization using Optimizely CMS.
• Manage and optimize email marketing campaigns through Hub Spot.
• Oversee social media presence and content calendar using SEMrush.
• Support SEO strategy and implementation.

• Utilize Google Analytics (Universal Analytics with transition to GA4) for comprehensive performance tracking and reporting.
• Implement and manage Google Tag Manager for enhanced tracking capabilities.
• Execute and analyze A/B and multivariate testing across digital campaigns.
• Provide data-driven insights to inform marketing strategy.

• Manage paid digital campaigns across multiple platforms:
• Google Ads (Search, Display, Video, Shopping).
• Social media advertising (Linked In, Twitter, Facebook, etc.).
• Optimize campaign performance through data analysis and strategic adjustments.

Required Technical Skills

• Research and recommend new advertising opportunities aligned with digital goals.
• Marketing Hub expertise.
• Workflow automation.
• Landing page development.
• Campaign management.
• CRM integration.
• HTML/CSS experience.

Required Experience

• 3-5 years of hands-on digital marketing experience.
• Demonstrated success in paid search, SEM, SEO, SMM.
• Proven track record in social media marketing and content strategy.
• Extensive experience with A/B testing across multiple channels.
• Advanced-level Hub Spot certification preferred.
• Strong analytical mindset with ability to translate data into actionable insights.
• Excel…