Graduate CRM Assistant

Job Overview

We’re on the lookout for a Graduate CRM Assistant to join us and play a key role in creating stand‑out experiences for our customers. This is a great opportunity for someone either at the early stage of their career or a recent graduate who is eager to learn, gain hands‑on experience, and develop a future in marketing and CRM.

In this role, you’ll get right to the heart of how we communicate with our customers. You’ll review and shape our communications across the entire journey from order confirmations to delivery updates and beyond—constantly looking for opportunities to improve, personalise and add value. A big part of the role will focus on email and SMS communications, helping to build, refine and optimise campaigns so they land in the right way, at the right time.

But it doesn’t stop there. You’ll also work closely with AOers across the business, from Customer Service and Logistics to Tech and beyond, giving you real exposure to how everything connects behind the scenes.

It’s a role where you’ll be encouraged to share ideas, get stuck in, and make a genuine impact—all while building your knowledge of CRM and growing your career in marketing.

• Support the team in mapping out the transactional communication journey for all business units, and regularly reviewing this to make sure we’re delivering a great customer experience
• Put together creative briefs for new communications, or updates to the current journey, across email and SMS
• Collaborate with Tech teams on what data you need to execute the new comms
• Build strong relationships with stakeholders across the business, including Customer Service, Logistics, Project Managers and IT teams
• Roll your sleeves up and build the customer segments, emails and SMS in Emarsys (our CRM system) – or work with the email development team to build campaigns that are a little bit more complex
• Report and analyse the campaigns we roll out to help decide if they were a success and if we need to change anything to be better
• Occasionally you’ll support our contact centre teams in sending batch communications that can’t be automated, but are still required to make sure our customers have a smooth journey

• A strong interest in developing a career within Marketing and CRM
• Comfortable working with data and using insights to support decision‑making
• Able to collaborate effectively with a range of stakeholders
• Well‑organised, with the ability to manage multiple tasks and priorities
• Educated to degree level in Marketing or a relevant degree

Our benefits are designed to cover the moments that matter to AOers. From health and wellness to giving back – you’ll be rewarded inside and outside of work.

• Holidays; 25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
• Pension;
  Contribute 5% of your annual salary and we’ll do the same, giving you a little extra support for the future.
• Be a VIP at the AO Arena; we have loads of opportunities to win free tickets and pre‑sale access!
• Health & wellbeing; discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP’s, Mental Health support and much more.
• Discounts; exclusive discounts across our product range.
• Family leave;
  Enhanced Maternity, Paternity and Adoption leave.
• Making a difference; 2 fully paid days a year to donate your time to any charity of your choice.
• On site perks; start your day with free on site parking, grabbing a complimentary breakfast and a coffee at our subsidised in‑house coffee shop!