Digital Marketing Specialist

Looking for an experienced digital marketing professional to join a growing healthcare organisation as a Digital Marketing Specialist. This is a fantastic opportunity to join a leading UK healthcare provider with a strong national presence and a reputation for delivering high-quality, patient-focused services. The organisation works closely with healthcare professionals, NHS partners and communities to provide trusted, accessible care.

As Digital Marketing Specialist, you'll take ownership of digital marketing activity across multiple channels, optimising websites, paid media, SEO, CRM and marketing automation to generate high-quality leads, improve customer experience and maximise return on investment.

• Drive website performance through SEO, user experience improvements, analytics and conversion rate optimisation.
• Plan, deliver and optimise paid search, paid social, display and integrated digital campaigns to improve lead quality and campaign ROI.
• Develop targeted CRM and marketing automation programmes that nurture prospects, increase bookings, strengthen referrals and improve customer retention.
• Analyse customer behaviour and optimise digital journeys from first interaction through to conversion and ongoing engagement.
• Produce clear performance reporting using GA4, conversion tracking and attribution modelling, turning insight into actionable recommendations.
• Work closely with internal stakeholders, external agencies and specialist partners to deliver integrated marketing campaigns.
• Champion innovation by identifying and testing emerging digital technologies and AI tools that create commercial value.

• Proven experience in a broad digital marketing role covering websites, paid media, SEO, CRM, marketing automation and analytics.
• A track record of improving lead generation, customer journeys and commercial performance through digital channels.
• Experience using CRM and marketing automation platforms to build segmented, personalised customer communications across both B2B and B2C audiences.
• Strong analytical skills with experience using GA4
  , conversion tracking, campaign reporting and ROI analysis.
• The ability to translate business objectives into successful digital marketing activity while managing multiple stakeholders and agency partners.
• Experience with Salesforce would be advantageous but is not essential.
• A keen interest in AI and emerging marketing technologies, with the confidence to test new approaches that improve performance.

This is an opportunity to join a growing, forward-thinking healthcare organisation where digital marketing is central to commercial success. You'll have the autonomy to influence strategy, introduce new ideas and work with modern marketing technologies while helping to shape the customer experience from first engagement through to conversion.

We Are Aspire Ltd are a Disability Confident Committed employer