Digital Marketing Manager

I'm working with a fast-growing healthcare group on a newly-scoped Digital Marketing & CRM Specialist rol, a genuinely full-funnel position spanning web, paid media, organic search, CRM and marketing automation across both B2B and B2C.

This is a role built around connecting customer data, digital channels and integrated campaigns to drive visibility, engagement and conversion - with real ownership of how the journey is measured and optimised end-to-end.

• Managing and improving websites, landing pages and digital journeys (SEO, CRM-O, user insight)
• Planning and optimising paid search, paid social, display and integrated campaigns
• Using CRM, segmentation and automation to deliver relevant B2B/B2C communications across nurture, re-engagement and retention
• Mapping and improving customer journeys from awareness through to conversion, with consistent attribution and reporting
• Staying close to emerging AI tools (e.g. predictive propensity modelling) and testing what actually drives commercial value

• Broad digital marketing experience across web, paid media, SEO, CRM and automation
• Working knowledge of CRM/marketing automation platforms - Salesforce experience desirable
• Strong grip on GA4, conversion tracking, attribution and ROI reporting
• Comfortable working with internal stakeholders and agencies to translate objectives into integrated activity

Hybrid working from Bolton.

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