Director of Data & Insights

Location: Farnworth

Director of Data

Location:

Peterborough – Office-basedeterborough – Office Based Job Type: Full-Time, Permanent Reporting to: CEO & Senior Leadership Team Salary: £90,000 About Trade Mastermind Trade Mastermind is a leading UK business growth and education organisation helping ambitious business owners build more profitable, scalable and sustainable businesses. Through coaching, training, events, mentoring and strategic support, we help entrepreneurs improve their sales, marketing, leadership, operations and overall commercial performance.

As Trade Mastermind continues to scale, data is becoming increasingly important to how we understand performance, identify opportunities and make strategic decisions. We are now looking for an experienced Director of Data to lead our data strategy and build the infrastructure, governance and business intelligence capabilities required for the next stage of our growth. The Opportunity This is a senior leadership position with responsibility for transforming data into a strategic asset across Trade Mastermind.

Working closely with the CEO and senior leadership team, you will establish a clear data strategy that gives the organisation accurate, timely and commercially meaningful insight into performance. You will bring together information across Marketing, Sales, Customer Success, Finance and Operations, creating greater visibility of the complete customer journey and enabling leadership to make faster, better-informed decisions. This is not simply a reporting or analytics role.

We are looking for someone capable of building the data foundations, systems, governance and intelligence capability of a rapidly growing organisation.

The Role As Director of Data, you will take strategic ownership of how data is captured, structured, governed, connected and utilised across the business. You will assess our existing data landscape and develop a roadmap for improving data quality, architecture, reporting and business intelligence. A major priority will be establishing a reliable single source of truth , ensuring leadership can confidently understand performance across areas including lead generation, sales conversion, revenue, customer behaviour, retention and operational performance.

You will develop executive-level dashboards and reporting that move beyond simply presenting numbers.

Your role will be to identify what the data is telling us, highlight risks and opportunities and translate complex information into clear commercial recommendations. You will also work closely with teams across the organisation to improve how information flows between systems, strengthen CRM and data processes, reduce manual reporting and identify opportunities for integration and automation. As our data capability develops, you will establish appropriate governance, ownership and quality standards to ensure information remains accurate, secure and scalable.

Key Areas of Responsibility Your responsibilities will include developing and delivering the organisation's data strategy, establishing company-wide data governance and quality standards, and creating reliable executive reporting and business intelligence. You will work closely with senior leaders to define the KPIs and metrics that genuinely drive business performance and ensure departments have access to accurate information to support decision-making. You will oversee the development of dashboards, reporting frameworks and analytical capabilities while identifying opportunities to improve our data architecture, integrations and automation.

You will also provide deeper commercial analysis across areas such as marketing attribution, sales performance, customer acquisition, conversion, retention, lifetime value and…