Social Media Executive

About The Role

If the idea of spending your day creating Tik Tok's, spotting emerging trends and finding new ways to connect with customers through Reels sounds right up your street, then you’re in the right place. At AO, our Social Media team live and breathe this stuff- and we’re looking for someone who’s just as passionate about bringing big ideas to life.

As our new Social Media Executive, you’ll play a key role in creating content that genuinely engages our followers and brings new customers into the AO world. Working closely with our Social Media Manager you’ll plan, create and deliver standout content that builds brand love and keeps people talking. You'll collaborate with teams across Brand Marketing, including PR, SEO, Sponsorship and Campaigns, ensuring our social activity supports wider business objectives and delivers meaningful results.

Our people are our superpower, and we’re unstoppable when we’re together! We want your ideas to flow, and what better way to make that happen than being based onsite, 5 days a week, where our culture fuels creativity, collaboration and growth. If a £1 bet in the pub between two friends can become the UKs most trusted electrical retailer, imagine what else can be achieved when we’re together!

• Supporting the Social Media Team to plan and deliver engaging content across AO's social channels.
• Creating and filming video content for platforms including Tik Tok, Instagram Reels and You Tube.
• Scheduling and publishing content to maximise reach and engagement.
• Monitoring social conversations and identifying trending topics and opportunities.
• Using social listening tools to understand audience behaviour and brand sentiment.
• Taking a test-and-learn approach to content creation and recommending improvements based on performance.
• Supporting weekly and monthly reporting, sharing insights and recommendations.
• Working with influencers and user-generated content (UGC) creators on campaigns.
• Collaborating with teams across the business to bring campaigns and ideas to life.

• We're after someone who's creative, proactive and passionate about social media and digital content.
• Strong relationship-building skills and confidence working with a variety of stakeholders.
• Experience creating both static and video content for social platforms.
• Excellent organisational skills and strong attention to detail.
• A creative mindset with the confidence to bring new ideas to the table.
• An analytical approach and a desire to continually improve performance.
• Experience using scheduling and content creation tools such as Hootsuite and Canva.
• A relevant degree, or at least one year's marketing experience in a fast-paced environment, either in-house or agency-side.

We’re big on appliances and electricals, REALLY big. Washing machines, fridge freezers and TVs? They’re our bread and butter. Mobiles, Airwraps and Ring doorbells? Yep, those too. If it plugs in, powers up or makes life easier, AO probably has it.

But we’re more than that… For over 25 years, trust has been at the heart of everything we do, helping us become the UK’s most trusted electrical retailer. Our customers rate us 4.9 on Trustpilot from over ONE MILLION reviews and more 5-star ratings than any other UK electrical retailer, because they know they can rely on us and it’s the exact same for our AOers too.

We truly believe it’s more than just a job, we genuinely care about each other and our impact on making our customers lives easier, by helping them brilliantly. Everyone here knows how their role makes a difference. Our people are our superpower, so, when it comes to finding new AOers, we know it’s about more than just a CV, it’s about what makes you,…