Brand Activation Manager

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Join to apply for the Brand Activation Manager role at Advantage Solutions

This range is provided by Advantage Solutions. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$67,200.00/yr - $84,000.00/yr

Join the world-renowned Anheuser-Busch family, where passion meets innovation. We are seeking a dynamic and strategic Brand Activation Manager to drive brand presence, sales, and consumer engagement for the NUTRL brand in Columbia, MO. As a pivotal member of our team, you will lead the charge in ensuring NUTRL remains at the forefront of the market by supporting a national sampling program.

The Brand Activation Manager will oversee the execution of weekly on-premise and off-premise sampling events in key accounts. Candidates must be highly motivated and results oriented. With Advantage, you’ll be a part of an established and fast-growing company driven by groundbreaking ideas and an innovative culture.

Market Manager

The Market Manager position is a fast-paced position responsible for staffing, training, and motivating part-time Adult Beverage Brand Ambassadors to drive execution through one-to-one consumer engagement occasions for an assigned market. This position is responsible for the final interviewing and hiring of the BA team, managing all aspects of their training and development, as well as ensuring completion of all reports/deliverables, and overall performance to the goals and metrics of the program.

Focus is on building client relationships and driving measurable activation results through outstanding activation execution.

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management, and marketing services to manufacturers, suppliers, and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics, and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Essential

Job Duties And Responsibilities

Team Management

• Manages all aspects of Brand Ambassador team including recruitment, training, weekly event execution, and reporting
• Ensures Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events
• Regularly travel in market for purpose of, but not limited to; BA development, activation audits and performance reviews
• Overall performance management of Brand Ambassadors providing direction, guidance, and support where necessary
• Develop employees for career advancement and succession planning

• Drive professional and value-oriented relationships with key wholesaler/client field management teams to drive positive relationships
• Use reports and presentations to highlight success and/or improvement areas relative to program execution – performance vs. performance objectives, competitive intelligence, key market initiatives, wins, losses, opportunities, and challenges
• Work collaboratively with support and agency operations team in areas including, but not limited to, report development, event execution, financial control, and coverage model execution/revisions
• Conduct weekly conference calls with DM to communicate program updates and strategic priorities
• Manage budget for assigned geographic area to maximize revenue and profit and lowering workman’s compensation claims by enforcing a safe work environment

• Drive professional and value-oriented relationships with key wholesaler/client field management teams to drive positive relationships. Maintains consistency and highly visible presence in designated accounts within assigned territory.

• Work collaboratively with support and agency…