Global Brand Director

As Global Brand Director, you will be the strategic brand guardian for Medik8, ensuring every touchpoint reflects our purpose, premium positioning, and innovation‑led heritage. You will lead the holistic brand strategy – from global campaigns and creative execution, to channel, pricing & promotional strategy – driving growth, awareness, consistency, desirability, and advocacy across all markets.

Leading a dynamic team of ~20, including 5 direct reports – Heads of Brand, Head of Creative, and Head of PR & Social – you will orchestrate a high‑performing brand function that delivers on commercial goals and brand equity growth.

Location:

Hybrid - Elstree & Borehamwood (3 days on site)

Reports to:

Chief Customer Experience Officer
Salary: £120,000-£130,000

• Own the global brand strategy and architecture, ensuring clarity, consistency, and resonance across all channels and markets.

• Translate brand vision into actionable global and regional plans, campaigns, and assets that support business objectives and long‑term equity.

• Champion and embed the brand purpose, values, and tone of voice across the business and with external partners.

• Lead, coach, and inspire a cross‑functional brand team of ~20, building a culture of creativity, accountability, and collaboration.

• Guide and support direct and indirect reports:
  Direct - Brand Leads (2 covering product storytelling & go‑to‑market), Head of Creative (in‑house design & production), and Head of PR & Social (influencer, advocacy, and reputation management). Indirect - Regional Heads of Marketing (x3) and their respective teams and Regional Ecomm Leads (x3), ensuring a strong functional community of practice & expertise/best‑practice sharing.

• Be the global category champion. Leverage and build for data‑driven insights and decision making.

• Ensure brand alignment and collaboration across the wider customer experience, marketing, comms, education, product, digital and commercial teams.

• Oversee the development and delivery of global brand (product & evergreen) campaigns, from ideation through to execution and performance analysis across full 360 marketing activation channels.

• Drive excellence in content creation, visual identity, and creative storytelling – ensuring everything we create elevates the Medik8 brand.

• Partner closely with the Head of Creative, Digital and Product teams to maintain brand consistency and high creative standards across all assets (Packaging, Marketing, DTC, Employer brand)

• Shape and oversee the PR, influencer, and social media strategy to build brand awareness, love, and loyalty.

• Act as a senior brand spokesperson where appropriate, building strong relationships with media, influencers, and key partners.

• Define and monitor brand KPIs and health metrics; ensure insights inform decision‑making and continuous improvement.

• Safeguard brand integrity and consistency across global markets and touchpoints, managing brand governance and training as needed.

• Leadership of global channel mix, price & promotional strategy to support brand strategy & brand equity.

• Proven experience in a senior brand leadership role within a high‑growth, premium consumer brand – ideally in beauty, skincare, wellness, or lifestyle.

• Global market experience is desirable, with a focus on the US market & Northern Europe as our biggest growth opportunities for the coming 3 years.

• Deep understanding of brand building and marketing levers across multiple channels including social, digital, media, retail, PR, influencer, and experiential.

• Demonstrated success in leading and developing large, creative, and cross‑functional teams with a strong creative eye and premium flair.

• Strategic thinker with a sharp commercial mindset and creative sensibility.

• Exceptional communication, storytelling, and stakeholder management skills.

• Passionate about beauty, innovation, and sustainability – with an innate understanding of the premium skincare consumer.

Founded in 2009 by UK scientists and brothers, Elliot and Daniel Isaacs, we are a…