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Product Genius

Job in Borehamwood, Hertfordshire, WD6, England, UK
Listing for: Group 1 Automotive
Full Time position
Listed on 2026-06-13
Job specializations:
  • Sales
    Customer Success Mgr./ CSM
Salary/Wage Range or Industry Benchmark: 60000 - 80000 GBP Yearly GBP 60000.00 80000.00 YEAR
Job Description & How to Apply Below

Product Genius – BMW Borehamwood

At Group1 BMW Chelmsford, you’ll be known as a Product Genius, but your role revolves around the customer experience. Our Product Geniuses are our in-branch experts. They are devoted to learning about our products and helping our customers make the right choice both in person and digitally about their new car.

This exciting role will be a great fit for someone who delivers exceptional customer service and who is full of exciting new ideas about how to create the best customer experience. In addition to in branch training you will also become certified by the BMW Academy which means we are looking for someone keen to develop their knowledge and an ability to structure their own learning to support this.

What

we can offer you
  • Enjoy 33 days of annual leave
    (including bank holidays) to rest and recharge
  • Save money every day with
    our exclusive retail discounts
  • Drive a great deal
    with discounts on new and used cars, plus servicing offers
  • Plan for the years ahead
    with our company pension scheme
  • Balance home and work
    with our industry-leading family-friendly policies designed to help you spend more time with the people that matter
  • Commute for less
    with our cycle-to-work scheme
  • Prioritise your wellbeing
    with dedicated support for you and your family
  • 24/7 access to healthcare professionals
    , ensuring you get the expert advice you need quickly and easily
  • Make a difference
    with a paid day to volunteer in your community
  • Invest in your future
    with our company share purchase plan
  • Earn financial rewards
    when you refer a friend to join the team
  • Keep learning and growing
    with our training and development opportunities for everyone.
  • Life assurance
    with the option to increase cover
  • We’re open to
    flexible working
    options – just ask
What you’ll do day to day
  • Preparing the showroom and cars for the day ahead.
  • Assist with showroom presentation and advertising.
  • Keep all dealership staff up to date with the latest information on products to ensure they have a high level of understanding
  • Supporting the Sales department and delivering excellent customer experience.
  • Plan, coordinate, and deliver brilliant test-drive experiences with our Group1 customers, giving them full insight into the requested vehicle during the appointment.
  • Learn about our products so you can help our customers find the perfect fit.
  • Enhancing the customer journey from enquiry to delivery.
  • Support marketing activity by taking imagery of vehicles and utilising digital and social media platforms for promotion. Cameras at the ready!
  • Assist with customer handovers by demonstrating and setting them up with all the fantastic new features of their new vehicle
Helpful skills and qualifications

Don’t worry about ticking off every single skill here– if you care about delivering great experiences as much as we do, we want to hear from you.

  • Strong ability to meet deadlines and prioritise tasks in fast-paced environments.
  • Methodical and logical approach, especially during busy periods.
  • Excellent communication and customer service with a confident, positive attitude.
  • Passion for automotive technology and keeping up with latest innovations.
  • Proficient in IT systems including web-based tools, email, Excel, Word, and Outlook.
  • Full UK driving licence and eager to progress into car sales, from exploration stages to handover and aftersales.

We value diversity and believe it strengthens our team. If you don’t meet every requirement listed but are enthusiastic about this role and eager to learn, we encourage you to apply.

Group 1 Automotive is on an exciting growth journey. We are home to over 7000 colleagues dedicated to providing exceptional customer service, with 114 dealerships in the UK, representing 21 brands at the forefront of automotive retail.

But you don’t need to love cars to work with us – just need to share our mission to create outstanding and trusted experiences for our customers, our partners, and our people.

Our Values

Respect – Integrity – Transparency – Teamwork – Professionalism

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