Telesales​/Counter Sales

About Us

Lawsons is the UK’s largest independent supplier of fencing, timber and building materials. Established in 1921, we operate across London and the South East of England with over 35 branches, more than 700 employees and a turnover of £165 million. We are committed to delivering high quality products and exceptional service to both trade and retail customers.

We are recruiting a Telesales / Counter Sales team member to join our Witham branch. This is a customer‑facing, hybrid telesales and counter role based in‑branch, responsible for handling inbound and outbound calls, serving counter customers, processing orders, providing product advice and supporting branch sales activity to achieve revenue and service targets.

Full time, permanent position. Typical hours will be Monday to Friday 07.30 – 17.00 with 1 in 2 Saturday mornings working 08.00 – 12.00.

• Competitive salary dependent on experience (£30,000 – £35,000)
• 25 days’ holiday plus UK Bank Holidays and an additional celebration day.
• Pension scheme, Death in Service benefit, and Employee Assistance Programme.
• Access to the “My Reward” platform including Online GP Access and wellbeing support.
• Comprehensive onboarding and ongoing training with opportunities for career development.
• Supportive, team‑oriented culture within a leading independent supplier.

• Respond to inbound customer enquiries by phone and at the counter promptly and professionally, converting enquiries into sales and providing accurate product information and technical guidance.
• Proactively make outbound calls to trade and retail customers to follow up quotations, generate orders and drive repeat business.
• Serve counter customers efficiently, ensuring goods are correctly picked, packaged and prepared for collection or delivery.
• Process customer orders accurately using the company order management system and communicate order status to customers in a timely manner.
• Upsell and cross‑sell products and services across the Lawsons range to maximise revenue and margin.
• Work closely with yard and delivery teams to coordinate fulfilment, resolve issues and ensure excellent customer service.
• Maintain and update customer records, call logs and sales activity within the CRM system to support forecasting and reporting.
• Meet individual and branch sales targets, KPIs and performance metrics set by branch and central teams.
• Provide feedback on customer trends, product demand and competitor activity to support branch merchandising and promotions.
• Adhere to company policies, data protection requirements and health and safety guidance at all times.

• Proven telesales, counter sales or customer service experience, ideally within builders’ merchants, timber, landscaping or related sectors.
• Excellent communication and telephone manner with the ability to build rapport quickly and professionally.
• Commercially aware with a focus on achieving sales targets and delivering excellent customer service.
• Good IT literacy and experience using CRM systems, Microsoft Office and telephony platforms.
• Organised, resilient and able to manage a varied workload while maintaining attention to detail.
• Team player who collaborates effectively with branch, yard and delivery colleagues.
• Willingness to undertake product and systems training to broaden knowledge and capability.

• Be part of a well‑established and respected company with excellent career development opportunities.
• Work in a varied role with direct impact on branch performance and customer satisfaction.
• Access to company benefits including pension, employee assistance programme and training opportunities.
• A supportive team environment where your contribution is recognised and valued.

Lawsons is an equal opportunities employer and welcomes applications from all suitably qualified candidates. If you are customer‑focused, commercially driven and enjoy working in a busy telesales and counter sales environment, we would like to hear from you.