Director of Content

# Director of Content## •### @bostonlegacyfc

Posted on 10/1/2025
• Full-time##

Job Description
** About Boston Legacy FC
** Boston Legacy FC (the “Club”) is Boston’s new professional women’s soccer team, set to begin play in the National Women’s Soccer League in 2026. We are dedicated to building a championship-caliber organization on and off the pitch. We are passionate about advancing women’s sports, investing in our local community, and redefining the future of professional soccer. As a startup club with a big vision, we’re building from the ground up—and looking for entrepreneurial team members who want to be part of something extraordinary.
** The Role
** We’re looking for a strategic, creative, and operationally driven leader to oversee our content function end-to-end. The Director of Content will lead a team responsible for social, video, editorial, web/app, matchday content, and integration with creative and marketing. This person must be as comfortable guiding big-picture vision as they are rolling up their sleeves to oversee execution, driving growth in audience engagement, content monetization, and brand equity.

They will act as a “mini-media company GM” inside Boston Legacy FC, owning channel strategy, content economics, brand voice, and cross-department alignment, to build deeper and more meaningful connections with fans, sponsors, and media partners.
** Key Responsibilities
***** Strategy & Leadership
**** Define and drive a content vision, strategy, and roadmap aligned with club goals (fan growth, brand, revenue, engagement).
* Establish KPIs and benchmarks across all content verticals (e.g. viewership, shares, retention, conversion) and ensure alignment with marketing, commercial, and brand objectives.
* Build and scale a content organization (hiring, structure, workflows) that can deliver high-frequency, high-quality content across multiple platforms.
* Coach, mentor, and develop content team members; build a high performance, collaborative culture.
* Partner with internal teams and external partners (league, media, platforms) to align and leverage campaigns, initiatives, and content opportunities.
* Oversee team budgeting and resource allocation; identify opportunities for strategic partnerships or outsourcing to boost capacity and efficiency.*
* **** Channel & Platform Oversight
*** Lead strategy and execution across owned and operated (O&O) platforms: website, app, digital newsletter, and any future direct-to-fan platforms.
* Oversee social media content across Instagram, Tik Tok, X (Twitter), You Tube, Facebook, Linked In ensuring platform-appropriate storytelling and growth.
* Lead video teams for both long-form and short-form content (in-studio, documentary, match highlight reels, behind-the-scenes, player features).
* Oversee live/streaming content (pre-match, in-match, post-match, press conferences, studio shows) and ensure high production quality.*
* **** Matchday & Game Presentation
*** Coordinate with broadcast, stadium operations, creative, and production teams to deliver a seamless content experience before, during, and after matches.*
* **** Creative Integration & Brand Voice
*** Work hand-in-hand with the Creative/Design team (internal or agency) to ensure visual consistency, motion graphics, photography, design, and video branding.
* Ensure all content from snackable social clips to longer narratives carries a consistent tone, voice, and brand identity that resonates with fans of Boston Legacy FC.
* Innovate new content formats, episodic series, fan-driven content, and cross-platform storytelling to keep the brand fresh and relevant.*
* **** Commercial & Partnerships
*** Partner with commercial / sponsorship teams to identify content-driven revenue opportunities (branded content, sponsor integration, licensing).
* Serve as primary content liaison to league, media partners, advertisers, vendors, and external platforms.
* Negotiate and manage contracts with external vendors, agencies, production partners, and freelancers.
** What We’re Looking For
*** Bachelor’s degree in Communications, Journalism, Marketing, Media, or a related field (Master’s or advanced degree a plus).
* ** 7+…