Senior Creative Strategist

Senior Creative Strategist

Gupta Media

This role is part of Gupta Media’s Strategy & Analytics team where you’ll operate at the intersection of media, data, and storytelling — translating insights into high‑performing creative that drives measurable business outcomes.

Base pay range: $100,000 - $130,000 per year.

Additional compensation:
Annual bonus.

• Develop creative briefs and campaign strategies that connect brand storytelling with performance goals.
• Translate audience insights, data trends, and platform learnings into actionable creative direction.
• Analyze creative performance — identifying what works, what doesn’t, and why — and lead the iteration process.
• Serve as a strategic partner to clients and internal teams, fluent in both creative and analytical conversations.
• Present findings and creative recommendations with clarity, confidence, and data‑backed rationale.

• Design and manage creative testing frameworks across digital channels (Meta, Tik Tok, You Tube, Linked In, Google Ads, etc.).
• Partner closely with media and analytics teams to connect creative hypotheses to measurable KPIs (CTR, CVR, ROAS, CPA).
• Develop and maintain creative testing roadmaps that fuel continuous improvement and innovation.
• Synthesize performance data into insights that inform future concepts, hooks, and messaging strategies.
• Work cross‑functionally with creative, production, and media teams to deliver high‑performing assets aligned to business objectives.
• Brief and review ad concepts informed by data, cultural trends, and platform best practices, including UGC, static, and video creative.
• Provide actionable feedback to elevate storytelling, clarity, and conversion potential.
• Champion creative excellence through collaboration, iteration, and experimentation.

• 5+ years of experience in creative strategy, performance marketing, or digital advertising, ideally within an agency or growth environment.
• Deep knowledge of performance creative across paid media channels (Meta, Tik Tok, You Tube, Google, Linked In).
• Strong analytical mindset, comfortable pulling and interpreting data from Ads Manager, Google Analytics, or internal dashboards.
• Skilled communicator and storyteller, able to simplify complexity and inspire both creative and analytical audiences.
• Hands‑on experience with creative testing, data‑driven iteration, and performance optimization.
• Excellent project management and organization skills; able to balance multiple priorities and deadlines.
• Familiarity with UGC and influencer creative trends is a plus.
• A passion for creative that performs, and for the data that proves it.

At Gupta Media, we work hard every day to be better at all that we do — and that includes fostering a diverse and inclusive community that encourages and respects a broad range of backgrounds, experiences, and ideas.

For this role, the anticipated base salary range is $100,000 - $130,000 depending on relevant experience, skills, and qualifications. This role is eligible to participate in our annual bonus plan, which is based on the company's performance.

We offer a competitive benefits package including health, dental, vision, and pet insurance;
Flexible and Dependent Care Savings Accounts; a 401(k) with up to 5% Safe Harbor contributions; paid time off; paid family leave; commuting and wellness stipends; and opportunities for professional development and career growth.

Candidates must be authorized to work in the United States for at least 3 years.