Vice President of Creative

EF World Journeys is seeking a Vice President of Creative Strategy to elevate the creative and brand vision across three unique travel brands—EF Go Ahead Tours, EF Ultimate Break, and EF Adventures—under one global umbrella. This is more than a creative leadership role; it's an opportunity to shape our brand architecture, build a vibrant, collaborative creative culture, and drive meaningful business growth in a fast‑paced, performance‑oriented environment.

We believe travel changes everything—and we're looking for someone who feels that in their bones. Someone who cares deeply about our mission of opening the world, and who finds joy in the impact travel has on people’s lives. As our creative brand evangelist, you’ll bring that mission to life through bold, imaginative storytelling across video, social, e‑commerce, email, paid media, experiential activations, partnerships, influencer content, and print.

You’ll blend cultural insight, data, and conceptual thinking to spark ideas that move people emotionally, inspire them to explore the world, and drive real business results.

This is a role for a builder, a driver, and a mentor. Someone who's as passionate about developing talent as they are about developing breakthrough ideas. Someone who values transparency over big reveals, thrives in a matrixed organization, and brings a spirit of curiosity, fun, and entrepreneurial energy. And someone who is hungry—motivated to roll up their sleeves, grow brands, and push creative to its fullest potential.

• Shape Brand Strategy & Architecture Build and evolve the brand strategy and architecture for three distinct global brands. Understand how a house of brands vs. brand derivatives function together, ensuring each brand maintains its individuality while contributing to a cohesive EF World Journeys vision.
• Lead Creative Excellence Across Every Channel Oversee world‑class creative across all touchpoints—from video and social to paid media and e‑commerce. Elevate our design and storytelling through strong advertising instincts, compelling hooks, and sharp brand positioning that drive both performance and brand equity.
• Bring Brands to Life Through Video & Conceptual Ideas Create breakthrough video and content experiences that make our brands unforgettable. Inspire teams with big ideas that surprise, excite, and leave a lasting impact.
• Build & Mentor High Performing Creative Teams Develop and lead large, multidisciplinary teams across three divisions. Foster psychological safety, collaboration, and growth. Be a mentor who lifts others up while empowering them to do their best work.
• Drive Business Impact Through Creative Strategy Partner closely with divisional VPs of Marketing to translate business goals into creative strategies that deliver measurable results. Approach creative as a business partnership—not a service function.
• Execute Creative That Delivers On Key Metrics Bring expertise in working in a data rich environment to efficiently build creative that cuts through the noise and drives measured business results.

• Navigate and Lead in a Matrix Organization Balance the needs of three product lines, collaborate with product VPs, and integrate feedback from central teams. Approach complexity with calm, clarity, and openness.
• Bring Steady Execution & Production Rigor Manage time, resources, and production with composure. Stay solutions oriented and ready to jump in when needed.
• 15+ years of creative and brand leadership
  , with deep B2C and D2C experience (not solely B2B)
• Strong digital chops
  , with proven success in fast‑paced, performance‑driven environments
• Experience with established brands and a track record of elevating brand presence and creative quality
• Experience managing large, diverse creative teams
  , with a people‑first approach to leadership
• Agency experience that's complemented by recent inhouse brand side leadership
• A stunning portfolio demonstrating conceptual thinking, multi‑channel excellence, breakthrough brand ideas, and world‑class video work (Portfolio required with application)
• Deep familiarity with brand architecture and guiding longterm brand evolution
• Exceptional ability to…