Copywriter

About Unreal

We're on a mission to unjunk the world, starting with our favorite food group: CHOCOLATE.

Our story began when two kids who loved candy got tired of being told they couldn’t eat it. All their favorites were filled with artificial ingredients, excess sugar, and stuff they couldn’t pronounce. Why did something that tasted so good have to be so bad for them? OR DID IT?

That question inspired our mission: to unjunk the world. Unreal was born, and it sparked a ripple of change. With real, simple ingredients, no artificial anything, way less sugar, and unbelievable taste, those kids proved that better was possible (and, well, better).

Today, we’re shaking up an old-school industry, winning over a devoted fanbase, and showing up on more and more shelves every day.

We’re looking for an organized, versatile, and driven Copywriter to sharpen and evolve Unreal’s bold, clever, vibrant, and candid brand expression. Reporting to the Director of Brand Voice, you’ll own copy creation across email, social, and paid channels, and support strategic content development for 360° copywriting campaigns across all marketing channels. Collaborating closely with team members across Unreal’s Commercial team, you’ll manage the development of concise, clever, on-brand copy ranging from big-picture creative concepts to small-scale, detailed assets.

The ideal candidate is an organized self-starter with 5+ years of copywriting experience for CPG brands. A collaborative, low-ego team player, you’re energized by collaborating with cross-functional teams to bring creative concepts to life. You are comfortable operating in a fast-paced environment with multiple competing priorities, and are motivated by the opportunity to manage the creation of concise, on-brand copy that reflects a unique brand voice.

The Copywriter will be a vital member of the Unreal Brand & Creative Development team and report to the Director of Brand Voice.

• Lead copy development for various marketing channels, including email, social, paid media, retail, and merch.
• Translate Unreal’s brand expression into compelling storytelling that aligns with brand guidelines and resonates with target audience(s).
• Bring a sense of cleverness, fun, and humor into Unreal’s marketing assets.
• Support strategic content development in partnership with the Director of Brand Voice for cross-functional teams, including social, PR, and partnerships.
• Collaborate with internal partners, external agencies, and freelancers to bring creative concepts to life.
• Independently manage workload, balancing multiple projects and deadlines at once, using Asana to track progress and keep deliverables on schedule.
• Contribute fresh ideas to help evolve Unreal’s brand presence.

• 5+ years experience copywriting for a CPG brand(s) with a strong, definable tone of voice; food and beverage experience is a plus.
• Able to consistently produce exciting, on-brand copy that effectively and succinctly communicates key product attributes.
• Exhibits drive and self-starting spirit to work proactively and problem-solve, bringing solutions to leaders and peers rather than just identifying gaps.
• Displays a sharp mind for developing ideas for both small-scale detailed assets as well as big-picture creative concepts.
• Energized by collaborating with cross-functional team members and approaches the creative process with humility.
• Applies strategic thinking to content creation and planning.
• Exceptional attention to detail and demonstrated self-sufficiency in managing varied workloads and timelines.
• Comfortable using project management tools like Asana to stay organized and aligned.

The base compensation range for this position is between $100K - $120K annually
. This position is also eligible for a 15% bonus
. The salary range listed reflects the minimum and maximum target for new hire salaries for this position. Individual compensation is determined by additional factors, including role-related experience and relevant education and certifications. Bonus payout is pro-rated to start date. Employees must be employed by September 30 of the calendar year to be eligible for bonus for that…