Marketing Assistant

120 Broadway, New York, NY 10271, USA

At Macmillan Learning, we’re committed to driving innovation that transforms education. We seek team members who thrive on pushing boundaries, envisioning future possibilities, and building solutions that make a lasting impact. Whether you’re a Pioneer shaping bold new ideas, a Builder turning possibilities into reality, or a Stabilizer optimizing for success, you’ll play a vital role in advancing our mission. If you’re excited by the prospect of testing new technologies, implementing transformative strategies, and thriving in a fast‑paced, innovative environment, we’d love to hear from you!

The Marketing Assistant helps plan and execute creative, multi‑step marketing campaigns that support educators and students. This role blends creativity with organization, coordinating details, collaborating across teams, and helping turn ideas into meaningful action.

At Macmillan Learning, marketing isn’t just about promotion, it’s about purpose. Every campaign contributes to improving teaching and learning experiences for real people. The Marketing Assistant helps make that impact possible, supporting initiatives that inform, inspire, and empower educators.

We know that talented candidates sometimes hesitate to apply when they don’t meet every single qualification listed. We encourage you to apply if you’re excited about this role and believe you can contribute meaningfully to our team, even if your background doesn’t align perfectly with every requirement. We’re looking for people who are passionate about our mission and can bring valuable perspectives to our work.

Different experiences, skills, and approaches all have the potential to strengthen what we do. If this opportunity interests you, we’d love to hear how your unique background and abilities could contribute to our team’s success. We’re committed to building a workplace where everyone can do their best work and where diverse viewpoints are valued. We encourage all qualified candidates to apply — we’re excited to learn about the different ways you might add value to our organization.

• Research and deliver data‑based reports in systems such as  and Power
  
  BI to analyze customer segmentation and create tracking for marketing planning purposes.
• Work closely with marketing colleagues as well as other departments including Product and Sales on campaigns and initiatives.
• Use project management tools like Asana to communicate with stakeholders and ensure timely delivery of campaign elements.
• Create and edit email campaigns through Marketo, our webmail application, in collaboration with the team.
• Implement creative application of discipline‑based customer information in the form of flyers, documents, and comparative grids.
• Execute session logistics for National Sales Meetings (2/year); travel required.
• Populate/edit/organize data on key department reports and forms.
• Support live conferences and/or virtual meetings; help to execute high‑impact events (requires independent judgment and discretion).
• Support sales representatives online and at meetings/conferences.
• Other projects as assigned.

• Bachelor’s Degree.
• Attention to detail and thoroughness.
• Ability to manage a number of ongoing tasks simultaneously.
• Strong written and oral communication skills.
• Enthusiasm as a creator and collaborator in a dynamic department.
• Willingness to take risks and eagerness to learn.

• Google Suite with expertise, particularly in Docs, Sheets, and Slides.
• Experience with Marketo, Salesforce, Qualtrics and/or similar software.
• Knowledge of/experience with Gen AI tools for productivity and efficiency.
• Willingness to learn to maximize efficiency and keep up with emerging technologies that impact higher education.
• Willingness to take calculated risks and learn from outcomes in the pursuit of continuous improvement and process innovation.
• Strong interest in the intersection of marketing, technology, and education, with a desire to stay current on trends shaping the future of work and learning.

Salary: This is an entry level role and the salary is $42,000/year.

Exemption status: Non‑exempt

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