Commercial Lead Generation Specialist

Summary:

With limited supervision, the Lead Generation Specialist is responsible for collaborating with assigned industry banking teams to plan, develop, implement, and track the performance of omni-channel lead generation and prospect nurturing programs to drive new revenue opportunities for the commercial bank.

Duties and Responsibilities:

• Campaign Audience Building:
  Manage audience building for assigned industry banking teams for the purpose of lead generation and nurturing campaigns, including sector-focused private company prospects, strategics, and private equity firms. Includes utilization of tools, such as Source Scrub, Zoom Info, Pitchbook, Linked In, Max, Edge, and other databases to find and enrich company and contact data for specific campaigns.
• Contact Nurturing:
  Generate comprehensive annual marketing plans for target sectors covered by key banking partners and providing strategic recommendations to bankers, Market Intelligence, and Demand & Lead Generation team leaders on supplemental touchpoints needed and touchpoint timing. Work collaboratively with assigned banking teams to define sector-specific target prospect audiences, segment them by their needs and where they are in the business lifecycle and plan, produce, and implement cross-channel contact nurturing campaigns to deepen banker relationship and encourage cross promotion of commercial services to enhance client outcomes and new revenue opportunities.
• Content Publication & Distribution:
  Collaborate with assigned industry teams and Capstone’s Market Intelligence Team to advance the bank’s thought leadership by publishing SEO-optimized reports, blog articles, whitepapers, press releases, deal announcements, client testimonials, and case studies to  and implementing the distribution and promotion of such to increase demand & lead generation through website visits and creating calls-to-action on the website to capture lead information for strategic use in future nurturing.
  
  Responsible for ensuring that all content published publicly has been reviewed and approved by all key stakeholders, prior to publication, as required.
• Search Engine Optimization (SEO):
  Run Google keyword analytics reports to inform Capstone Marketing Intelligence Team of important long tail keywords to include in titles of upcoming reports and articles for assigned industry banking teams. Include pre-identified keywords in page titles, header tags, URLs, and meta descriptions of report and article landing pages. Utilize Yoast SEO Word Press plugin to optimize each landing page prior to publishing.
• Email Lead Gen Campaigns:
  Execute end-to-end email demand generation and prospect nurturing campaigns for all assigned banking teams, including sending emails on behalf of assigned bankers/RMs for reports/articles published, trade show appearances, deals announcements, and other touchpoints as needed.
• Reporting:
  Provide assigned banking teams with in-depth campaign analytics reports on all completed email campaigns, including reporting on email KPIs, successes, failures, A/B Testing results, and other trends and statistics that can assist with optimizing future campaigns. Includes adding prospect direct replies to the firm CRM and creating referral records for sourcing reports.
• Lead Processing:
  Assist with processing new inbound leads from various lead generation marketing activities as needed. This includes entering lead data into the firm CRM, enhancing the data to determine lead qualification status, and taking steps to ensure that all qualified leads are properly tagged in the CRM to indicate where they are in the sales funnel/business lifecycle, to ensure they receive customized content in the future based on needs.
• Social Media Management:
  Create and publish posts on corporate social media accounts for assigned industry team activities including assisting with the development and production of content and creative graphic assets for postings, with the goal of increasing engagement with target audiences.
• Quality Control:
  Accountable for the quality and accuracy of all email communications, social posts, website pages and other marketing and…