Senior Manager, Lifecycle Marketing & CRM

Facet Nurture Marketing Strategy Manager

Facet is a fully remote financial technology company with a mission to empower people to live more enriched lives by delivering a new standard of financial advice that elevates expectations across consumers and the industry.

We believe that objective, personalized financial advice that integrates into every facet of life is essential to living well. People's financial lives are dynamic and ever-evolving, so we cover everything money touches from starting a business to buying real estate to your investments and much more. Facet believes financial advice should be delivered with a fresh, human-plus-tech approach, that includes a CFP professional, the highest certification possible.

Facet is looking for a talented and results-oriented senior manager to lead our nurture marketing strategy, execution, and optimization. You'll oversee our full-funnel lead nurture contact strategy, primarily using email and SMS, to engage, nurture, and convert prospects into Facet members. This role directly contributes to pipeline growth, revenue generation, and the success of our sales team. We're looking for a strategic thinker with a strong understanding of email and SMS best practices, CRM platforms, and data analysis.

You should have a proven ability to leverage technology and messaging to achieve measurable objectives.

Lead Nurture Program Ownership:
Oversee our lead nurture program, delivering optimal contact and messaging strategies to educate, engage, and inspire prospects through their learning and buying journey. This includes:

• Nurturing qualified leads to schedule and attend introductory meetings with our virtual sales team.
• Improving show rates for scheduled virtual sales meetings.
• Boosting conversion through data‑driven, high‑impact experiences that educate, build excitement, and drive purchase readiness.
• Establishing and maintaining the centralized "source‑of‑truth" documentation for all existing prospect journeys, ensuring key stakeholders can easily access and understand the current state.
• Taking ownership of the cross‑channel nurture project matrix, closely managing timelines, dependencies, and deliverables to ensure all projects are completed accurately and on time.
• Collaborating directly with the Sales team to gather valuable input on communication content and timing, and proactively updating on the launch of all new communications to ensure alignment and preparation for follow‑up.
• Developing and executing an offer communication strategy (including email and SMS), leveraging current offers to drive sales.
• Proactively monitoring, diagnosing, and troubleshooting performance issues within live nurture journeys, identifying bottlenecks, drop‑offs, or logic errors and implementing corrective actions promptly to ensure optimal efficiency.
• Managing an experimental roadmap for each journey stage to continually test, learn, and optimize key performance indicators (KPIs). Deliver data‑first, personalized, communications by leveraging prospect data.
• Partner with our Business Operations team to design sophisticated marketing automation programs in Salesforce Marketing Cloud to streamline processes, enhance outreach, and drive engagement and conversion.
• Lead end‑to‑end development and execution of messaging and content.
• Track and analyze campaign performance metrics, providing insights and recommendations for optimization. Share results and learnings with cross‑functional stakeholders.
• Build a variety of "always‑on" automated nurture flows targeting both active and inactive leads (e.g., winback campaigns).
• Use a wide variety of messaging and communication approaches, including newsletters, offers, and automated drip campaigns.
• Collaborate closely with sales, business operations, marketing, and compliance teams to ensure consistent and compliant experiences across all prospect touchpoints.