Director of Product Marketing

Tire Tutor's product, tiretutor.ai is an all-in-one, AI-native shop management system for retail and wholesale tire dealers that automates tire pricing, reduces manual steps, and saves dealers up to 40 hours per week. With CRM, POS, inventory management, and tire ordering capabilities all within one system, dealers can operate their entire business out of one tab, using one login.

Tire Tutor builds the modern operating system for independent tire dealers and auto repair shops — point-of-sale, online quoting, inventory, and the connected tools shop owners need to run a faster, smarter business. Our users are mechanics, service writers, and shop owners who don't have time for software that gets in the way. Everything we build has to make their day better the moment they touch it.

We're a small, ambitious team building software for an industry that's been underserved for decades. The product is moving fast, and we need a Product Marketing Manager who can make sure the rest of the world — our sales team, our customer success team, and our dealers — understands every new thing we ship and why it matters.

This is a hands-on, high-ownership Product Marketing role. You'll be the connective tissue between Product, Sales, CS, and our dealers. When we ship something new, you're the one who makes sure everyone — internal and external — gets it.

The thing we want to be very clear about:
enablement is the core of this job, not a side responsibility. We need someone who can make a complex workflow feel obvious, and who is excited to record the demo, write the script, and create the collateral that will inform both internal and external audiences.

Own positioning and messaging. For new features and for the platform overall. You'll talk to dealers, sit in on sales calls, watch support tickets, and translate what you hear into language that sells and language that teaches.

Run product launches end-to-end. From pre-launch enablement to launch-day comms to tracking the efficacy of your launch campaign and the engagement of the feature. You're the GM of the launch.

Enable our internal teams. When a feature ships, our AEs need to demo it confidently, our SDRs need to talk about it intelligently on a cold call, and our CSMs need to onboard customers onto it without dropping a beat. You'll own the playbooks, talk tracks, and FAQ docs that make that happen.

Make demo and training videos. A lot of them. Short walkthroughs, deeper feature deep-dives, "here's the use case" sales videos, and in-product training for dealers. You'll write the scripts, record the screen, edit it down, and ship it. We have tools — we need someone who'll actually use them.

Educate our dealers directly. Our customers are tire shop owners and service writers who want to get value out of Tire Tutor as fast as possible. You'll build the in-app announcements (Beamer), KB articles, webinars, and email sequences that turn a new feature into something dealers actually adopt and love.

• 5+ years of product marketing experience, ideally at a B2B SaaS company. Bonus if you've marketed to SMBs or non-technical buyers.
• A strong track record of internal enablement — sales playbooks, CSM training, demo certification, the works. We want examples.
• You can record a clean, watchable training video. You don't need to be a professional editor, but you should be comfortable with screen capture, basic editing, and writing a script that doesn't put people to sleep.
• Crisp writer. You can take a dense product spec and turn it into a one-pager a busy shop owner will actually read.
• You've run product launches…