Director, US Marketing HCP- TGCT

Director, US Marketing HCP – TGCT

Spring Works Therapeutics
, a healthcare company of Merck KGaA, Darmstadt, Germany, is a commercial‑stage biopharmaceutical company dedicated to improving the lives of patients with rare tumors.

Spring Works has developed and commercialized the first and only FDA and EC approved medicine for adults with desmoid tumors and for both adults and children with neurofibromatosis type 1 associated plexiform neurofibromas (NF1‑PN). We are committed to finding answers people with rare tumors need and thrive in an atmosphere of passion and tenacity.

Hybrid: required onsite 2 days a week (Tuesday and Wednesday) or more depending on business needs.

• Lead HCP strategy and develop tactical plans for key market‑shaping and branded activities, determine budgets, timelines and metrics for program success to ensure brand launch success in collaboration with cross‑functional partners
• Partner with sales training and sales leadership to optimize the development and utilization of personal materials and ensure materials are appropriately rolled out to field teams
• Work cross‑functionally to develop and execute Field Sales Launch and Plan of Action (POA) meetings, ensuring team alignment and field force readiness
• Engage with the global marketing team to ensure alignment and appropriate US pull‑through
• Collaborate with broader oncology marketing team to ensure strategic alignment and execution across the Spring Works rare tumor portfolio
• As a member of the Core US Launch Team, support ongoing US Launch Readiness Review meetings
• Develop and execute marketing strategy for HCP congresses and scientific meetings, sponsor ships, and KTL expert meetings at medical conventions focused on solid tumors and TGCT
• Coordinate activities for HCP congresses including leading cross‑functional planning meetings, logistics management, and execution of event sponsor ships, symposiums, exhibit development, conference material development and print fulfillment
• Work with Insights & Analytics and Strategic Engagements teams to gather market insights, monitor competitive landscape, and provide input into forecasting
• Develop and execute full‑year HCP advisory board plan to support business needs
• Oversee the development and execution of speaker bureau and other peer‑to‑peer educational programs directed at HCPs at congresses, lunch and learns, dinner programs, and digital executions
• Partner with digital agency of record to develop and optimize non‑personal promotional content and collateral that aligns with market shaping and brand needs
• Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, and develop recommendations for future plans
• Monitor and ensure all Medical Legal Review (MLR) processes are followed, and all programs are compliant with MLR guidance and corporate policies
• Lead partner agency relationships, workflow, and related expense budgets
• Own HCP marketing budget
• Other duties as assigned

• Education:
  • Bachelor's degree (business or related disciplines)
  • MBA or other advanced degree preferred
• 8+ years (or 5+ years with advanced degree) proven experience in pharmaceutical and/or healthcare industry brand marketing
• Prior in‑line or equivalent HCP marketing experience, with 2+ years in a product manager role strongly desired
• US product launch experience
• Proficient in digital marketing and media tactics directed towards HCPs
• Oncology and/or rare disease experience preferred
• Understanding of US Oncology landscape including Community Oncology and Academic Oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders
• Experience across multiple promotional channels (Personal, Non‑Personal, Patient Marketing)
• Management experience preferred
• Strong communications skills and track record of effective and influential presentations to external and internal stakeholders
• Driven to be proactive, strategic and innovative
• Ability to lead projects and make key decisions without day‑to‑day oversight
• Familiarity with pharmaceutical regulatory and…