North America Regional Marketing Manager

With a predicted 25 billion connected IoT endpoints by 2025, the commercial and technological opportunities presented by the IoT are endless. Not to mention the career paths this exciting space has created. emnify stands out by delivering the next generation of connectivity technology to IoT solution providers worldwide – either directly or via strategic partnerships with CSPs. The most exciting thing about working at emnify is that we are just at the beginning of our journey.

We are constantly developing our culture, people and our business approach further. Our guiding principles are driving transformation, customer centricity and empowering people. If you share our vision to unlock the potential of connectivity in a people focused culture that gives you the chance for impact, growth and to be successful together, we would be happy to join us.

We are looking for a dynamic and results-driven North America Regional Marketing Manager to drive pipeline growth, market visibility, and customer engagement across North American core markets. This role is critical in scaling emnify's market presence, building strong demand generation programs, customer expansion, and aligning regional execution with global marketing strategy.

The ideal candidate is a hands-on marketer with deep experience in B2B SaaS, cloud connectivity, or cybersecurity/telecom, who can balance strategic planning with tactical execution. You will partner closely with Sales, Customer Success, and Global Marketing to ensure the North American region achieves ambitious growth targets. We’re looking for a marketer who is not only regionally savvy but also passionate about leveraging AI and cutting-edge tools to push the boundaries of marketing performance.

• Develop and own the regional marketing plan aligned with global strategy, North American sales objectives, and ARR growth targets
• Execute integrated campaigns tailored to North America, leveraging ABX, digital marketing, events, and partner programs
• Ensure effective localization of global messaging and content for cultural and regulatory nuances
• Drive measurable pipeline contribution through targeted demand generation, field marketing, and ABX initiatives
• Manage regional campaigns across multiple channels (digital, webinars, events, content syndication, paid media)
• Partner with Sales Development, Account Executives and Customer Success to optimize lead flow, conversion, and ROI
• Plan and deliver regional events (such as trade shows, industry conferences, executive round tables, partner events)
• Support & drive customer advocacy programs, including North American case studies and speaking engagements
• Own reporting for North American marketing performance (pipeline, MQLs, SQLs, spend efficiency)
• Use data-driven insights to refine campaigns, optimize spend, and increase pipeline velocity
• Track regional market trends, competitor positioning, and customer needs to adapt go-to-market strategy

• 5–8+ years of experience in B2B marketing, ideally in SaaS, telecom, cybersecurity, or cloud
• Proven track record of driving pipeline growth and executing integrated marketing programs across North America
• Strong knowledge of ABM/ABX and field marketing best practices
• Experience running events, webinars, and executive programs at scale
• Basic familiarity with regional compliance and data privacy regulations
• Excellent project management, communication, and stakeholder alignment skills
• Demonstrated experience with or strong enthusiasm for incorporating AI and automation into marketing (e.g., using tools like Jasper, ChatGPT, Drift, Mutiny, 6sense, or Salesforce Einstein).
• Comfortable experimenting with emerging technologies to drive smarter decision-making and content personalization
• Hands-on experience with marketing automation (such as Hub Spot, Marketo) and CRM (e.g., Salesforce)

It’s all about your growth. emnify puts a lot of effort into setting up different learning opportunities for everyone. We are currently focusing on leadership coaching with our partner Gallup with their strengths finder approach. We enable leaders to identify their strengths to continue their learning…