Director of Demand Generation & AI Marketing Operations

Director of Demand Generation & AI Marketing Operations

Join Tomorrow.io as the first Director of Demand Generation & AI Marketing Operations. In this hands‑on role you will shape and scale high‑quality pipeline growth for our enterprise business by blending creativity, analytics, and automation.

As a key member of the product, engineering, and marketing teams, you will own the strategy and execution of digital campaigns, oversee website optimization, drive GEO/SEO strategy, and design and optimize marketing automation processes such as lead routing, scoring, and system integration. You will partner closely with sales, product marketing, and external vendors to continuously drive demand, awareness, and conversion at scale.

• 5–7 years of experience in growth marketing, demand generation, or digital marketing with a B2B SaaS enterprise focus
• Proven track record of building and scaling growth programs that deliver measurable pipeline
• Strong experience with AI workflows and automation tools (ChatGPT, Cursor, Copilot, Claude, Figma AI, Midjourney, Gemini, etc.)
• Strong experience with workflow automation tools such as Zapier, N8n, and similar
• Expertise in website optimization, GEO/SEO, and performance testing initiatives
• Proficiency with Hub Spot, Salesforce, GA4, Linked In Ads Manager, Google Ads, Ahrefs or SEMrush
• Experience working with external vendors or agencies to extend capabilities and scale programs
• Comfort in startups or tech‑driven environments where automation and tooling drive growth

• Lead enterprise growth through an AI‑first approach, embedding automation and data‑driven decision‑making into every channel and campaign
• Lead website optimization efforts, implementing testing frameworks and conversion strategies to improve performance
• Build, manage, and optimize marketing operations and automation workflows—lead routing, scoring, integrations, and CRM processes (Hub Spot, Salesforce, enrichment tools, etc.)
• Oversee paid media campaigns (Linked In, Google, etc.), ensuring effective targeting, messaging, and ROI
• Direct GEO/SEO initiatives, including strategy development and management of external partners or agencies
• Analyze, report, and present campaign performance to leadership, using insights to refine future strategies

Tomorrow.io offers an anticipated salary range of $135k–$155k, comprehensive health benefits, unlimited paid time off, and relocation assistance for eligible candidates. We are committed to providing reasonable accommodations for candidates with disabilities. Tomorrow.io is proud to be an Equal Employment Opportunity and affirmative action employer.

About Tomorrow.io:
Selected by TIME Magazine as one of the Top 100 Most Influential Companies in the World, Tomorrow.io is the world’s leading Resilience Platform™. Combining next‑generation space technology, advanced generative AI, and proprietary weather modeling, we deliver unmatched forecasting and decision‑making capabilities. Trusted by six of the top ten Fortune 500 companies, we empower organizations to proactively manage weather‑related risks and opportunities.

Location:

Boston, MA (hybrid, onsite 2x per week). Applicants must be based in the greater Boston area.