Senior Social Media Manager - B2B Tech

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We are a hybrid‑enabled communications consultancy, solving business problems for tech companies. While our heritage lies in earned media and PR, we increasingly execute “blended” campaigns that use content to tap into owned and paid media, as well as other digital modalities.

(Hybrid‑San Jose, CA | Portland, OR | Boston, MA | Seattle, WA)

As a Digital Senior Account Manager, you’ll lead all aspects of digital and social strategy, build strong client relationships, and ensure all work aligns with client objectives and is delivered at a high standard. You’ll serve as a trusted client advisor, translate goals into actionable plans, manage day‑to‑day programs, manage junior team members, and ensure our digital work is strategic, creative, and measurable.

In addition, you’ll support new business by developing digital recommendations, contributing to proposals, and pitching ideas to clients and prospects.

• Lead and manage 3-6 digital and social client programs, mostly autonomously, ensuring flawless execution and strategic alignment with client goals.
• Develop strong relationships with clients through strategic council, providing recommendations, and setting expectations for program execution and results.
• Manage client communications and deliverables, leading calls, presenting updates, and proactively identifying opportunities to strengthen programs.
• Develop and oversee social media content strategies, manage communities, content calendars, and campaigns that drive engagement and measurable results.
• Ideate and create quality, error free work on multiple social and digital channels.
• Proven ability to lead projects from planning to execution with precision and time management while maintaining high‑quality outcomes.
• Measure success on all platforms, sharing actionable insights with your account teams and clients.
• Excellent communication and presentation skills, demonstrating an ability to be engaging and simplify complex concepts.
• Work with the PR teams to uncover opportunities to provide additional services to clients, expanding digital engagement.
• Manage direct report(s) while coaching and mentoring junior team members, providing feedback, actionable steps, and setting goals to support career advancement at Hoffman.
• Work effectively across teams and departments, fostering a culture of collaboration, creativity, and accountability.
• Support new business opportunities through developing campaign and social strategy, pitching ideas to clients, and providing creative input.
• Utilize our digital tech stack to work smarter and measure performance.
• Collaborate effectively with global digital colleagues across the U.S., Asia, and Europe to share learnings and drive innovation.
• Stay current on, promote and evangelize integrated digital best practices across the Agency – including new channels and strategies that keep us ahead of the curve.
• Stay ahead of digital trends, bringing fresh ideas and emerging best practices to client and internal teams.
• Track the effectiveness of social media posts, campaigns and creative then recommend optimizations.

• Strong understanding of B2B social media best practices (especially Linked In) – from both brand and executive perspectives.
• Experience developing content, platform, and campaign strategies tailored to client objectives.
• Excellent communication and presentation skills — able to simplify complex concepts and inspire confidence with clients.
• Solid foundation in project and account management, balancing multiple clients and priorities.
• Background and solid experience with the below is a plus:
• Data analytics and supporting tools like Google Analytics
• Paid social campaign management and execution
• Social media management and listening platforms like Sprout Social, Agility, Hootsuite, etc.
• SEO, SEM, PPC and other acronyms that fall under the digital umbrella
• Marketing automation platforms like Hub Spot and/or Marketo is also a plus

• Bachelor’s degree in business, PR/Advertising, Communications, Journalism or Liberal Arts
• Minimum of 6 years of public…