Marketing Analytics Manager– Awareness and Growth Marketing Team

Marketing Analytics Manager – Acrisure Awareness and Growth Marketing Team

Boston, MA (Hybrid: Four Days in Office)

This is a full-time role and we do not offer C2C or C2H employment and are not able to sponsor visas for this position.

Acrisure Innovation is a fast paced, AI-driven team building innovative software to disrupt the $6T+ insurance industry. Our mission is to help the world share its risk more intelligently to power a more vibrant economy. To do this, we are transforming insurance distribution and underwriting into a science. At the core of our operating model is our technology: we're building a digital marketplace for risk and applying it at the center of Acrisure, a privately held company recognized as one of the world's top 10 insurance brokerages and the fastest growing insurance brokerage globally.

By leveraging technology to push the boundaries of understanding and transferring risk, we are systematically converting data into predictions, insights, and choices, and we believe we can remove the constraints associated with scale, scope, and learning that have existed in the insurance industry for centuries.

Our culture is strong. We are a collaborative company of entrepreneurial, innovative, and talented people who believe in our future. We outthink and out work the competition. We look outside our walls and are energized by our fast-paced trajectory. Our vision for the future is clear. We have limitless potential to achieve unprecedented success in the insurance industry. To achieve our opportunity, a best-in-class Team must support us.

As the Marketing Analytics Manager, you will be responsible for building upon a best-in-class marketing analytics competency and owning the analytics roadmap for Acrisure's marketing team. This role requires a unique blend of strategic vision and technical expertise to delve deeply into data insights. Serving as an individual contributor, you will develop models to optimize our return on investment and collaborate closely with the marketing team on test designs and analyses with the primary goal of increasing brand awareness.

Additionally, you will be tasked with leading the stewardship of marketing data hygiene and developing impactful dashboards and actionable insights to support our marketing efforts. Your contributions will be instrumental in delivering data visualizations and critical insights that inform strategic marketing investment decisions, ultimately driving our company's growth.

• Partner closely with marketing leadership to define objectives and key performance indicators (KPIs) across the entire marketing funnel, spanning from brand awareness to conversion.
• Work with the marketing team on website A/B testing with the goal of increasing time on site and lowering bounce rate.
• Partner with other analytics teams within the organization to drive a single source of truth for KPIs while progressing the data quality forward with a focus on data democratization.
• Partner closely with the data engineering team to manage data collection, transformation, and storage practices.
• Proactively propose innovative approaches for leveraging marketing analytics to drive business outcomes, balancing immediate needs with long‑term strategic objectives.
• Evaluate new opportunities, synthesize and translate findings, develop go‑forward plans, and develop the tools to guide and monitor execution.
• Lead the creation of compelling data visualizations and interactive dashboards that effectively communicate the narrative of our marketing initiatives.
• Optimize reporting processes and implement automated alerts to swiftly identify and address potential issues and opportunities.

• Bachelor's degree in a quantitative discipline, such as Mathematics, Economics, Computer Science, Statistics, or Engineering; advanced degree is a plus.
• 8+ years of experience in business analytics with 4+ years of analytics experience across media buying teams, preferably in a fast‑paced and high‑growth environment.
• Experience defining a clear and innovative marketing analytics strategy with a robust roadmap and…