Demand Generation Marketing Manager

This position is based in the US; our ideal candidate will be hybrid, either in NYC or Boston.

Git Guardian is a global post-Series B cybersecurity startup.

Among our early investors who saw our market value proposition, are the
co-founder of Git Hub, Scott Chacon,along with Solomon Hykes
, Docker's co-founder.American and European top-tier VC firms have also invested in Git Guardian.

Git Guardian leads the way in Non-Human Identity security
, offering end-to-end solutions from secrets detection in code, productivity tools and environments to strong remediation, observability and proactive prevention of leaks. Our solutions are already used by more than 600K developers worldwide!

We’re a global team looking to build and test new programs while scaling existing ones. Our ideal candidate will work to improve our MQL-to-meeting rate and help source new opportunities for our Sales teams. You will also be involved in our launch of a new product line, Non-human Identity Security. You will be pivotal in helping to build a long-term partnership with our Sales leaders while driving pipeline growth in a data-driven and creative way.

Your day-to-day partners will be 1 Marketing Operations manager, 1 GTM Engineer, and 10 US-based Account Executives. You will report to Orian , Marketing Director.

What success looks like after 90 days:

You will own a successful webinar program, leveraging the content team to find an appealing angle, and BDRs’ networks and automated emails to drive attendance.

You will have partnered with local sales teams to create pipeline through vertical outbound campaigns, around compliance or industry-specific needs.

You’ve tested new channels and gained knowledge of what works best to generate pipeline in the US for our ICPs.

Your day-to-day will include:

Collaborate closely with design and PMM teams to deliver campaigns, with ops to measure results, and with sales teams for lead activation.

Plan and execute on multi-channel demand generation programs across paid channels, webinars, events, associations (e.g. ISACs), and account-based marketing initiatives.

Nurture and manage external agencies and freelancers while directly overseeing program budgets to optimize cost per opportunity.

Develop and manage campaigns targeting both technical champions and business decision-makers across different industry verticals.

Partner with sales and BDR teams to ensure smooth lead activation and create playbooks for outbound campaigns.

You’ll work with a best-in-class tech stack including Hub Spot, Customer.io, Lemlist, Clay, and Livestorm.

You will gain access to a world-class GTM stack, coaching and support from tenured GTM and data leaders, a very tech-savvy team, and unique data activation tactics thanks to our Good Samaritan alerting program .

Here’s what we consider essential for success in this role:

Hands-on expertise:
You’ve directly owned and managed technical demand generation programs and are an expert in one or several tactics (SEA, SMA, email marketing, webinars, ABM).

Program management:
You’ve managed freelancers or agencies and directly owned a budget. You have a track record of successful collaboration with cross-functional teams.

Multi-target campaign experience:
You’ve run campaigns targeting varied audiences (different ICPs, seniority levels, industry verticals) with at least ICP-level personalization.

Prior experience in Cybersecurity or Dev Ops markets:
Bonus points if you’ve successfully run ABM campaigns at an early-stage IAM or Dev Sec Ops  vendor.

Data-driven mindset:
You know how to present campaign results and optimize based on metrics that matter.

The following skills would strengthen your application but aren’t required:

Messaging & copywriting skills:
You can write compelling outbound copy for decision-makers.

Customer marketing experience:
You’ve run successful review collection programs or owned customer marketing.

Sales playbook development:
You’ve built sales & BDR playbooks or campaign libraries.

AI adoption capability:
You're comfortable leveraging AI tools to improve efficiency.

French language skills are a nice bonus.