Senior Manager, SEO; AI Engine Optimization

Who we are

At Car Gurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go‑to‑market acceleration has driven industry‑leading growth. In fact, we’re the largest and fastest‑growing automotive marketplace, and we’ve been profitable for over 15 years.

The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit  each month, and 30,000 dealerships use our products. But they’re not the only ones who love Car Gurus—our employees do, too.

We have a people‑first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion‑dollar industry requires fresh and diverse perspectives. Come join us for the ride!

Car shopping is complicated. At Car Gurus, we use data and technology to make it simple. We give consumers the tools they need to confidently find, buy, finance, or sell a car, while connecting our dealer customer network with the largest, high‑intent audience. The best part? Our work makes a real impact. We’re the most‑visited car‑shopping site in the US with an extensive inventory and we are growing fast in our international markets.

Ready to come along for the ride? We’re looking for an analytical, strategic‑thinker, result‑oriented leader with experience in search engine optimization (SEO) to join our team at Car Gurus and drive our innovation in AI organic traffic.

Within the SEO Marketing team, this individual will play a key role in growing Car Gurus organic traffic and conversions, focused on AI search and AI/social engines, building a best‑in‑class organic program and cementing Car Gurus as a top organic result for automotive search in the US and our International markets, Canada and the UK. This role will be responsible for proactively researching, understanding and communicating emerging trends in new AI channels, driving the strategy and aggressive testing plans, executing, measuring and optimizing SEO/organic initiatives to ensure we are on the leading edge, in partnership with a team of SEO specialists, engineers, Editorial, Product, Marketing & Analytics teams.

• Strategy Development:
  Define and size opportunities, strategic priorities, and roadmap to drive organic AI/social growth based on emerging trends, current performance and data insights; includes informing the Editorial Content team’s roadmap and prioritization.
• Execution:
  Oversee execution and optimization of performance‑oriented campaigns & initiatives across search AI (e.g. Google AI overviews), emerging AI engines (e.g. Chat‑GPT) and social platforms (e.g. Reddit, X, Meta, You Tube) to drive organic visits and conversions.
• Conversion Optimization:
  Continuously optimize landing page conversion rates at various stages of the customer journey, from content/research to conversion‑oriented pages.
• Testing and Measurement:
  Analyze marketing data and metrics to measure the effectiveness of SEO efforts, including A/B testing, report building and analysis, and communicate the results and data‑driven decisions to key stakeholders.
• Reporting & Forecasting:
  Monitor SEO/AI organic performance across all Car Gurus markets, reporting regularly to the Executive Team on synthesized trends, work and impact.
  • Lead organic traffic forecasting efforts across markets, in conjunction with Performance Marketing and Marketing Analytics.
• Resource Management:
  Define and manage budget needs and engineering resource allocation.
• Cross‑functional
  
  Collaboration:
  
  Lead internal communications and collaborate with other departments, such as Engineering, Product, Editorial Content, Analytics and Other Marketing teams to align efforts with overall business goals and ensure adequate prioritization.
• Market Research:
  Stay updated on industry trends, competitor…