Content Strategist - TID; position

Our mission is to apply modern principles of research, design, and technology to make our transit system easy for all riders to use. Effective and equitable public transit is essential to the social, economic, and environmental progress of Greater Boston. We are a team of content specialists, designers, engineers, and product managers charged with bringing novel ideas, modern standards, and a user-centered approach to technology to the MBTA.

As a Content Strategist L2, you’ll be part of the team that writes, edits, and builds the content strategy for , which serves over a million people per month. You’ll develop and manage digital systems, enforce technical and content standards, build and maintain information architectures, optimize web content for machine readability and performance, and use analytics software and accessibility guidelines to meet the needs of the MBTA and our audiences.

We’re seeking someone with strong writing, editing, and collaboration skills who is motivated to give MBTA riders and all our audiences the information they need.

• Facilitate stakeholder and team alignment using appropriate communication approaches.
• Demonstrate proficiency in Drupal or similar content management systems, including basic troubleshooting and bug reporting.
• Apply plain language principles and adhere to accessibility standards, including WCAG.
• Follow MBTA Content Style Guidelines and Brand Standards in all published content.

• Work with MBTA employees and external partners to rewrite, fact check, edit, and publish accurate and accessible content for the web.
• Use Drupal, a content management system, to upload and publish content on
• Use tools like Google Analytics and SEMRush to measure and track metrics.

• Participate in discovery meetings with stakeholders and other team members to set expectations and goals, gather reference materials, and brainstorm strategy.

• Work with the website project manager to evaluate and establish accessibility requirements for content on
• Participate in the content team’s regular planning, stand up, and review meetings.
• Communicate solutions clearly and compellingly to a wide range of stakeholders.
• Identify, articulate, and elevate risk in a timely and appropriate manner.
• Work to meet tight deadlines in an environment where priorities shift and the pace fluctuates.

Additional responsibilities may include a focus on one or more departments or locations. See applicable addendum for department or location‑specific functions.

• The physical demands and work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Available to work as per assignment by the MBTA twenty‑four (24) hours per day, seven (7) days per week as directed by supervisory staff for severe weather conditions, emergencies, or any other circumstances that may potentially impact service or the safety of service.
• Have the ability to work any and all shifts and/or locations assigned or directed.

• 1‑3 years of professional experience in content strategy, including practices, processes, and team operations.
• Experience with search engine optimization (SEO) and analyzing website performance using Google Analytics and Search Console.
• Proficiency with content management systems such as Drupal, Word Press, or similar platforms.
• Working familiarity with HTML.
• Familiarity with plain language guidelines for public‑facing content and services.
• Experience collaborating with stakeholders who deliver services and programs in complex, bureaucratic organizations.

• Experience in public sector organizations, transportation agencies, or civic technology teams.
• Experience creating accessible content for the web and applying web accessibility standards, specifically Section 508 and WCAG 2.1 AA compliance.

• Education in writing or a related field. This could be a college degree, a bootcamp, a…