Senior Digital Marketing Specialist

Are you ready to trade your job for a journey? Become a Fly Mate!

Passion, excitement & global collaboration are all core to what it means to be a Fly Mate. At Flywire, we’re on a mission to deliver the world’s most important and complex payments. We use our Flywire Advantage - the combination of our next-gen payments platform, proprietary payment network and vertical specific software, to help our clients get paid, and help their customers pay with ease - no matter where they are in the world.

What more do we need to truly be unstoppable? Perhaps, that is you!

Flywire is a global payments enablement and software company, founded more than a decade ago to solve high-stakes, high-value payments in higher education. We’ve since scaled into new regions and industry verticals and expanded our product offerings to deliver meaningful value to our clients around the world.

Today we support more than 4,800 clients across the global education, healthcare, travel & B2B industries, with diverse payment methods across 240 countries & territories and more than 140 currencies.

With over 1,200 global Fly Mates, representing more than 40 nationalities, and in 12 offices world-wide, we’re looking for Fly Mates to join the next stage of our journey as we continue to grow.

We’re looking for a forward-thinking and tech-savvy Senior Digital Marketing Specialist to lead the execution and optimization of digital campaigns, web content, and performance marketing — while also identifying and integrating AI technologies to drive efficiency, personalization, and growth. This role blends digital marketing expertise with a passion for innovation, automation, and data-driven decision-making.

• Plan, launch, and manage digital marketing campaigns across paid, owned, and earned channels.
• Own the setup and performance of paid media campaigns (Google Ads, Linked In, etc.), including targeting, messaging, optimizations and reporting; evaluate and test new channels
• Collaborate with vertical teams to strategize on relevant audiences, messaging, and goals

• Manage website content publishing and optimization using our CMS platform and A/B testing tools (Optimizely)
• Conduct regular SEO/GEO audits (technical and on-page) and implement enhancements
• Optimize site structure, metadata, and content for both user experience and search visibility (SEO and GEO).

• Research, evaluate, and implement AI tools across marketing workflows (e.g., content generation, ad optimization, segmentation, analytics).
• Build and maintain AI‑assisted automations to improve campaign delivery, reporting, and personalization.
• Collaborate with cross‑functional teams to test AI solutions in real‑world marketing processes and scale successful implementations.

• Analyze campaign performance and web analytics to generate actionable insights.
• Build dashboards and regular reports using tools like Google Analytics 4, Looker Studio, and AI‑driven analytics platforms.
• Measure impact of AI initiatives on marketing KPIs and business outcomes.

• 4–6 years of experience in digital marketing, marketing operations, or performance marketing.
• Hands‑on experience with AI or automation tools in a marketing context (e.g., ChatGPT, Claude, Jasper, Zapier).
• Proficiency with digital marketing tools:
  Google Ads, GA4, SEO platforms (Ahrefs, SEMrush), and CMS platforms
• Strong understanding of SEO, paid media, analytics, and content workflows.
• Ability to synthesize complex data into clear, actionable strategies.
• Curiosity, adaptability, and a strong interest in emerging technologies.
• This role is based out of our Boston office 2/3 days a week, So please only apply if this location is a suitable commute.

• Experience with prompt engineering or training AI models for marketing purposes.
• Background in marketing automation platforms (e.g., Hub Spot, Marketo).

• Competitive compensation, including Restricted Stock Units
• Employee Stock Purchase Plan (ESPP)
• Flying Start - Our immersive Global Induction Program
• Work…