Senior Digital Marketing Specialist

About Flywire

Flywire is a global payments enablement and software company, founded more than a decade ago to solve high‑stakes, high‑value payments in higher education. We now serve over 4,800 clients across education, healthcare, travel and B2B industries, with payment methods in 240 countries and 140 currencies. With more than 1,200 employees in 12 offices worldwide, we’re building a global, inclusive culture that values passion, excitement and collaboration.

We’re looking for a forward‑thinking and tech‑savvy Senior Digital Marketing Specialist to lead the execution and optimization of digital campaigns, web content, and performance marketing while identifying and integrating AI technologies to drive efficiency, personalization and growth.

• Plan, launch and manage digital marketing campaigns across paid, owned and earned channels.
• Own the setup and performance of paid media campaigns (Google Ads, Linked In, etc.), including targeting, messaging, optimizations and reporting; evaluate and test new channels.
• Collaborate with vertical teams to strategize on relevant audiences, messaging and goals.
• Manage website content publishing and optimization using our CMS platform and A/B testing tools (Optimizely).
• Conduct regular SEO/GEO audits (technical and on‑page) and implement enhancements.
• Optimize site structure, metadata and content for both user experience and search visibility (SEO and GEO).
• Research, evaluate and implement AI tools across marketing workflows (e.g., content generation, ad optimization, segmentation, analytics).
• Build and maintain AI‑assisted automations to improve campaign delivery, reporting and personalization.
• Collaborate with cross‑functional teams to test AI solutions in real‑world marketing processes and scale successful implementations.
• Analyze campaign performance and web analytics to generate actionable insights.
• Build dashboards and regular reports using tools such as Google Analytics 4, Looker Studio and AI‑driven analytics platforms.
• Measure impact of AI initiatives on marketing KPIs and business outcomes.

• 4–6 years of experience in digital marketing, marketing operations or performance marketing.
• Hands‑on experience with AI or automation tools in a marketing context (e.g., ChatGPT, Claude, Jasper, Zapier).
• Proficiency with digital marketing tools:
  Google Ads, GA4, SEO platforms (Ahrefs, SEMrush) and CMS platforms.
• Strong understanding of SEO, paid media, analytics and content workflows.
• Ability to synthesize complex data into clear, actionable strategies.
• Curiosity, adaptability and a strong interest in emerging technologies.
• Will be based out of our Boston office 2/3 days a week, so please only apply if this location is a suitable commute.

• Experience with prompt engineering or training AI models for marketing purposes.
• Background in marketing automation platforms (e.g., Hub Spot, Marketo).

• Competitive compensation, including Restricted Stock Units.
• Employee Stock Purchase Plan (ESPP).
• Flying Start – our immersive Global Induction Program.
• Dynamic & global team with virtual collaboration experience.
• Wellbeing programs (Mental Health, Wellness) in partnership with Global Fly Mates.
• Impactful contribution – every Fly Mate makes an impact.
• Competitive time off including Fly Better Days to volunteer and Digital Disconnect Days.
• Great talent & development programs.

Flywire is an equal opportunity employer. With over 30 nationalities across 12 offices, diversity and inclusion are at the core of our people agenda, and we are excited to watch our unique culture evolve with each new hire.

US base salary range: $70,000–$95,000 plus commission, restricted stock units and benefits. Salary within the range is determined by role, level, location and individual qualifications.

We are excited to get to know you! Throughout our process you can expect to meet with different Fly Mates including the Hiring Manager, peers on the team, the VP of department and a skills assessment. Your Talent Acquisition Partner will walk you through the steps and be your “go‑to” person for any questions.

We look forward to your application and the possibility of welcoming you to the Flywire team.