Digital Content Lead

Job Description

A public‑sector digital services team is seeking a Digital Services Content Lead to support and enhance public‑facing and internal digital communications. This full‑time role serves as a central point of contact for content on an enterprise‑level public website and an employee intranet, partnering with teams across the organization and with statewide agencies to ensure high‑quality, accessible, and consistent digital content.

As the Digital Services Content Lead, you will collaborate closely with the Digital Services Manager to drive digital strategy, ensure accessibility compliance, and promote best practices in content design and governance. This is not a developer role. Instead, it requires strong communication, analytical, and editorial expertise, as well as the ability to guide stakeholders, support content creators, and manage content workflows.

Some supervision of contractors will be part of the role.

This position offers the opportunity to positively influence how thousands of employees and constituents interact with digital information and services.

• Excellent written, oral, and interpersonal communication skills
• Strong writing and editing skills, with proven experience in digital communications
• Experience implementing digital accessibility best practices and working with WCAG standards
• Understanding of UI / UX and usability best practices, with the ability to evaluate content from the end‑user perspective
• Working knowledge of web authoring, development, and publishing tools, including CMS platforms, Information Architecture, and web accessibility tools
• Experience gathering and analyzing business requirements
• Strong analytical and problem‑solving abilities
• Ability to prioritize and execute tasks in a fast‑paced environment
• Experience working collaboratively across teams
• Leadership experience, including managing or guiding teams
• Strong customer service orientation with an understanding of communications and marketing principles
• Knowledge of basic project management principles

• Experience coordinating enterprise‑wide content governance
• Familiarity with state‑level digital accessibility requirements
• Experience managing content creation processes and CMS training
• Background in developing content policies, guidelines, or style guides
• Experience tracking and analyzing content performance metrics

• 50% Content Management, Editing, and Governance
• 25% Stakeholder Collaboration, Training, and Support
• 15% Digital Accessibility and Quality Assurance
• 10% Strategy, Leadership, and Team Oversight

• Serve as the primary contact for all public‑facing website content and internal intranet content
• Write, edit, and review digital communications and documents
• Ensure consistency of messaging across departments and statewide partners
• Track and evaluate digital content performance to drive continuous improvement
• Identify and resolve web issues, including broken links, formatting errors, and usability concerns
• Develop and maintain content standards, policies, and guidelines
• Support customer service strategy within the Digital Services team by ensuring efficient processes and timely delivery
• Coordinate the organization’s use of a statewide Content Management System, including training and hands‑on support
• Assess and prioritize requests for new content or major updates
• Evaluate and recommend digital authoring, publishing, and development tools
• Ensure all content meets digital accessibility requirements, including PDF accessibility and Plain Language standards
• Track analytics and feedback for the intranet; lead governance activities and maintain the Knowledge Base and Style Guide
• Ensure public‑site content complies with statewide standards, coordinate with relevant digital agencies, and facilitate monthly content reviews
• Oversee social media responsibilities, including newsletters and video posts

• Bachelor’s degree in English, Journalism, Communications, or a related field
• Minimum of five (5) years of experience in the design, implementation, or support of website content and services