Head of Analytics & Reporting

829 is seeking a highly analytical, technical, and hands‑on leader to build, scale, and operationalize the next generation of analytics, tracking, and insights across the agency. This role leads a small but specialized team, with support of contract engineers and analysts, to support data visualization for our clients. This role additionally manages and oversees Apollo, 829’s proprietary data centralization and insights platform that powers operational efficiency, campaign performance, and decision‑making across 829’s client base.

This is a player/coach role ideal for someone who loves combining strategy with execution. You will architect measurement systems, implement forecasting and predictive models, shape the product roadmap for Apollo, and set the analytics foundation for a 300‑person agency navigating rapid change in marketing, media, and AI.

You must be comfortable being scrappy, resourceful, and hands‑on, while also operating as a cross‑functional leader who can influence the broader organization.

This role will have immediate impact on a scaling agency and is a significant driver in how the business will leverage and invest in tech/ AI based solutions that drive value.

Roadmap: Develop and manage the product roadmap — balancing technical feasibility, organizational needs, and high‑impact use cases.

• Budget Oversight: Own the Apollo budget and make resource‑allocation decisions based on ROI and efficiency gains.
• Technical Lead: Lead technical direction and collaborate with engineers (contract) to deliver scalable improvements.
• AI Enablement: Integrate AI and emerging technology to reduce manual work, enhance insights, and accelerate analysis.
• Strategic Oversight: Act as the primary strategic resource for feature development, pressure testing all features and functions and coordinating with additional stakeholders as needed for review.
• Data Ownership: Ensure data models, pipelines, and system architecture support reliable analytics and performance reporting.
• Process & Documentation: Build and standardize frameworks and documentation that ensure consistent adoption across teams.

Guide the agency’s measurement philosophy and the systems that support it.

• Analytics & Ad‑Trafficking: Oversee conversion tracking, ad‑tracking, and analytics service delivery.
• Processes & Tools: Build measurement frameworks, tagging schemas, ETL flows and data governance processes. Lead the migration toward greater automation and repeatable analytics systems.
• Data Analysis & Forecasting: Implement forecasting and predictive modelling tools that support client performance.

Lead a small but growing team that delivers exceptional agency and client outcomes.

• Team Management: Directly manage a team of full‑time specialists and bench of contract labor.
• Talent Development & Expansion: Expand the team as needed to achieve performance objectives. Support talent development through training and process development.
• Process & Tool Adoption: Spearhead change management and adoption of Apollo, measurement processes, and analytics tools across the agency.
• Contribute to Agency Culture & Leadership Team: Serve as a member of the leadership team, championing continuous improvement, data‑driven decision making, and operational discipline.

• 10+ years’ experience in the agency space, with a preference for experience in analytics, product, and / or hybrid roles within digital marketing, media or agency environments.
• Proven ability to run small teams and ship high‑impact data/analytics solutions with constrained resources.
• Hands‑on experience with SQL, Python, DBT, APIs, ETL pipelines, and data warehousing (Big Query, Snow Flake).
• Strong understanding of tracking architecture (GA4, GTM, server‑side, conversion APIs)
• Demonstrated experience creating repeatable forecasting and analytical models to predict and optimize client campaign performance.
• Strong analytical capabilities, with a history of implementing systems that enable better data collection, retention and analysis.
• Strong impersonal skills and…