Director, Enterprise Analytics

About Us

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. We have over 2,700+ stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Spain, and Australia. 90% of Planet Fitness stores are owned and operated by independent franchisees.

At Planet Fitness, our unique mission has always been to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment. And we’re proud of the amazing Planet Fitness team that supports our clubs and team members. They are comprised of dynamic, dedicated, and talented individuals who represent our values of integrity, transparency, passion, respect, and excellence (while having fun!)

in everything they do.

Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities. It means being a part of a supportive, engaging workforce with an inclusive culture that values diversity and creates an environment where everyone can feel they belong. It means encouraging professional growth and development. It means making true, lasting connections with your co-workers with celebrations, team building activities and engaging corporate events!

It means creating a positive impact in our local communities through our Judgement Free Generation® philanthropic initiative. It means being part of a brand that you can be proud of!

For the past 30 years, we’ve helped millions of people in their fitness journey and revolutionized the industry along the way. And we’re just getting started!

As a key member of the Strategy leadership team, reporting to the VP, Enterprise Transformation, the Director of Enterprise Analytics will be instrumental in shaping and driving the company’s analytics strategy and decision-making capabilities. This role will focus on leveraging advanced analytics, business intelligence, and performance metrics to inform and influence strategic initiatives, operational efficiencies, and business growth.

The Director, Enterprise Analytics will lead the development and execution of a comprehensive data and insights agenda, transforming complex datasets into clear, actionable recommendations. This leader will work closely with cross-functional teams across the organization to ensure that data-driven insights are aligned and integrated into all aspects of the business, including creating and maintaining an enterprise dashboard/scorecard that tracks insight use and impact across functions.

This role requires a combination of strategic thought and tactical execution with a strong analytical background, excellent communication skills, and the ability to translate complex data into clear, actionable insights. The ideal candidate will have a proven track record of leading high-impact analytics initiatives, building data-driven cultures, and influencing key business decisions. The individual will play a critical role in ensuring that data and insights drive both short-term performance and long-term strategic success for the company.

Competencies for Success

To be successful in this role, the Director, Enterprise Analytics will:

• Design and implement comprehensive analytics strategies that provide deep insights into business performance, trends, and opportunities, ensuring alignment with Planet Fitness strategic objectives and tracking impact via enterprise dashboards/scorecards.
• Act as the go-to expert for cross-functional analytics within the organization, providing thought leadership and developing strategies that inform business decisions, operational improvements, and growth initiatives.
• Promote the use of data and analytics across the organization, fostering a data-driven culture that drives business performance, optimizes processes, and enhances decision-making.
• Work closely with senior leaders across Planet Fitness to integrate data insights into key business decisions, ensuring alignment with broader organizational goals.
• Leverage both qualitative and quantitative data to uncover actionable…