Senior Manager, Data Strategy and Integrations, TD Garden

The opportunity

Delaware North Boston Holdings is hiring a full‑time Senior Manager, Data Strategy and Integrations to join our team at TD Garden in Boston, Massachusetts. As a Senior Manager, you will serve as the bridge between data, technology, and business strategy, ensuring that every fan, partner, and client interaction is data‑driven, measurable, and personalized. If you are a strategic thinker with a passion for driving efficiency and innovation, apply today!

Minimum – Anticipated Maximum Base Salary: $78,400 - $105,800 / year

In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role‑based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range.

Information on our comprehensive benefits package can be found at

At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer:

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends‑and‑family discounts at many of our hotels and resorts

• Define and lead the enterprise customer data strategy, including roadmap, architecture, governance, and scalability aligned with organizational goals
• Architect and maintain a unified customer “Golden Record” across CRM, ticketing, marketing, and data systems, ensuring accuracy and integration
• Oversee data engineering, analytics, and CRM teams to build pipelines, manage infrastructure, and deliver reliable, secure, and scalable data solutions
• Drive data governance, privacy compliance, and quality assurance while embedding data‑driven workflows across business units to optimize fan engagement and revenue
• Introduce advanced analytics, predictive modeling, and AI/ML initiatives to enhance personalization, retention, and lifetime value
• Develop executive dashboards and reporting frameworks, champion a data‑first culture, and lead change management to ensure adoption and continuous improvement

• Bachelor’s degree in information systems, business administration, computer science, computer engineering, information technology, management information systems, or related analytical field
• Minimum of 6 years of progressive experience in data engineering, CRM management, data governance, or analytics, ideally within the sports, entertainment, or live events industry
• Experience integrating Salesforce Sales Cloud and Service Cloud with ticketing such as Ticketmaster, Archtics, KORE, and marketing automation platforms preferred, with a strong preference for specific experience in the Salesforce ecosystem
• Expertise in modern cloud data ecosystems, data warehouse platforms, ETL/ELT pipelines, APIs/integrations, and data architecture
• Strong background in CRM, marketing automation, data modeling, master data management, identity resolution, and building unified customer views
• Experience applying advanced analytics or data science/AI/ML to business problems
• Proficiency with business intelligence and visualization tools including Tableau, Power BI, SQL, Excel, plus coding skills

Delaware North purchased the historic Boston Garden in 1975 and later constructed its successor, TD Garden, and neighboring The Hub on Causeway, both of which we continue to own and operate. As New England’s largest sports and entertainment arena, TD Garden is the home of the storied NHL’s Boston Bruins and NBA’s Boston Celtics franchises and hosts over 200 events annually with over 3.5 million visitors.

Our business is all about people, and that includes you. At Delaware North, you’re not just part of a team — you’re part of a global legacy: a family‑owned…