Inside Sales Representative, ALPR

Join Axon and be a Force for Good.

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Location:
This role is based out of our Boston, MA office and follows a hybrid schedule. We rely on in‑person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays, unless there is an approved workplace accommodation. We believe that connection fuels innovation, and our in‑office culture is designed to foster meaningful teamwork, mentorship, and shared success.

Reports to:
Director, Inside Sales East

Travel expectation: 25–50% for on‑site demos, trainings, conferences, and roadshows (as needed)

As an Axon Outpost/Lightpost–focused representative, you’ll be the go‑to product expert for all things ALPR—centered on our standalone Outpost/Lightpost solution and its related software workflows. You’ll support the entire East Small City inside sales team (~40 reps) by delivering high‑impact demos, helping scope and build accurate quotes, and answering customer questions so our reps can confidently close Outpost/Lightpost‑specific opportunities. Your work will directly accelerate pipeline velocity and deal quality for Axon’s ALPR product line.

• Be the product authority for ~40 West Small City inside sales reps—fielding questions on Outpost/Lightpost features, compatibilities, deployment models, pricing, warranty, and integrations with Axon software and broader public safety workflows.
• Deliver compelling product demos (phone/web and on‑site) tailored to law‑enforcement use cases—showing operational value, ROI, and how Outpost/Lightpost ALPR maps to mission outcomes (e.g., alerts, investigations, deterrence).
• Quote and scope support: Build or assist with BoMs, SKUs, and pricing packages; guide reps on services, bundles, accessories (e.g., mounts/installation/connectivity), and renewals; ensure quoting accuracy and completeness.
• Deal coaching: Join customer calls to address technical/product questions, de‑risk objections, and recommend best‑fit Outpost/Lightpost configurations and deployment approaches.
• Enablement & training: Run regular enablement sessions for the West Small City team; maintain demo scripts, quick‑reference guides, and FAQs specific to Outpost/Lightpost.
• Partner coordination: Liaise with internal Product/Marketing and relevant ALPR ecosystem partners (as applicable) to stay current on releases, certifications, programs, and roadmaps.
• Asset & demo kit management: Maintain demo environments and loaner gear; coordinate POCs/pilots and post‑demo follow‑ups to drive conversion.
• CRM & process excellence: Log demo/quote activities in Salesforce; maintain opportunity notes, next steps, and ensure smooth handoffs to closing reps and post‑sale teams.
• Voice of the customer: Capture product feedback and common requests; funnel insights to Product and Ops to improve our Outpost/Lightpost portfolio and sales motion.
• Industry readiness: Attend trainings to deepen expertise in public safety ALPR operations, policies, privacy, and best practices.

• Must‑have: Extremely communicative, highly organized, and product‑savvy with a knack for translating complex tech into clear customer value.
• Bachelor’s degree or equivalent applicable experience.
• 1+ years in a sales, pre‑sales, sales engineering, or product specialist role (inside sales environment preferred).
• Salesforce (or equivalent CRM) proficiency; comfort with quoting/CPQ tools.
• Proficiency with Microsoft Word, PowerPoint, Excel, and Outlook
  .
• Strong facilitation and demo skills over phone/web; polished written and verbal communication.
• Excellent time management; able to multi‑task across multiple reps and…