Marketing Technology & AI Innovation Director

About air Slate

air Slate is a global SaaS technology company that develops no‑code workflow automation, electronic signature, and document management solutions. Our award‑winning products –
Sign Now, pdf Filler, Doc Hub, air Slate Work Flow, Instapage, and US Legal Forms – serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work.

We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Romania, Ukraine and Philippines.

At air Slate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast‑moving environment.

Now, we are looking for a Marketing Innovation Director to join our team.

This senior leader will drive innovation within Marketing by evaluating, piloting, and scaling modern technologies—especially AI, machine learning, and automation. The Marketing Innovation Director will ensure that air Slate’s marketing function evolves into a future‑ready, AI‑powered capability, going beyond operational execution to deliver measurable business impact.

We are looking for someone who not only sets strategy but also rolls up their sleeves and experiments directly with the tools—from generative AI to martech automation. The right person will feel equally comfortable testing, building, and proving value hands‑on as they are in leading teams and influencing stakeholders. If you thrive on turning innovation into real‑world impact (and don’t mind getting your hands “dirty” in the process), this role is for you.

• Evaluate AI Marketing Tools across SEO, PPC, content, creative, and analytics.
• Design and execute an AI Marketing Strategy aligned with Air Slate’s growth goals.
• Run pilots and POCs, test emerging solutions, and scale those that demonstrate ROI.
• Implement AI Tools across campaign operations, PPC management, SEO workflows, and lifecycle marketing.
• Define ROI & Measurement Frameworks to evaluate outcomes, cost savings, and CAC improvements.
• Automate repetitive processes in ad operations, reporting, and content production.
• Build an innovation pipeline that continuously scans for emerging trends (AI‑driven SEO, generative advertising, agentic campaign optimization).
• Cross‑Functional Enablement:
  Partner with Sales, Product, and GMs to embed AI‑driven insights into GTM strategies.
• Change Management & Training:
  Upskill the marketing team on AI‑driven workflows, building a culture of experimentation.
• Vendor Management:
  Manage relationships with AI tool providers, negotiate contracts, and ensure seamless integrations.
• Governance & Standards:
  Ensure ethical AI adoption, compliance with privacy requirements, and consistent use across marketing teams.

• 7–10 years of experience in digital marketing, growth, or marketing operations, ideally within B2C SaaS or consumer internet businesses.
• Strong Data Science background with hands‑on experience applying data science methods to marketing use cases.
• Deep understanding of SEO, PPC, customer acquisition funnels, and growth marketing.
• Solid foundation in Generative AI concepts
  , including large language models (LLMs), GenAI techniques (prompt engineering, fine‑tuning, retrieval‑augmented generation), data strategy, and the impact of AI‑driven algorithms on marketing performance.
• Practical experience with machine learning techniques (e.g. classification, recommendation systems, clustering) and their real‑world application in marketing, with GenAI as the primary area of expertise.
• Hands‑on experience using AI‑powered tools (generative AI, AI‑driven SEO/PPC automation platforms, AI‑assisted creative tools).
• Proven ability to evaluate, implement, and scale AI solutions within complex martech stacks (automation, personalization, predictive analytics).
• Demonstrated track record of leading marketing automation or martech transformations
  .
• Strong analytical mindset with confidence working across CAC, LTV,…