Director of Enrollment Analytics

Job Summary Reporting to the Assistant Vice President of Enrollment Analytics, the Director of Enrollment Analytics ensures that the division runs effectively and provides accurate and efficient delivery of required reports. The Director is responsible for developing and enhancing the undergraduate enrollment forecasting model and federal aid forecasting. The Director drives ongoing process improvement and represents the department in meetings to share and explain findings.

• Reporting and Tableau Environment
• Delegate work related to and maintain the Tableau reporting environment, which draws from all Enrollment Management source databases
• Develop and maintain reports and dashboards in a Tableau Server environment covering all aspects of enrollment management, from student recruitment and admissions through student persistence and graduation
• Manage Tableau Server access to support data security and provide consultation and support to end users
• Solicit and incorporate feedback on potential enhancements
• Oversee the reporting environment’s structure to ensure organization and consistency across reports
• Maintain and track Enrollment Management goals

• Monitor data standards and consistency within the Undergraduate Admission application system
• Ensure the successful transfer of data to the Operational Data Store and data warehouse
• Facilitate the resolution of data discrepancies and data‑quality issues
• Provide authoritative data to ensure consistent results across Enrollment Management units
• Collaborate with University Decision Support Research to produce data in accordance with compliance standards for internal and external reporting
• Represent Enrollment Management as an admissions data subject matter expert on university-wide work groups and committees related to data standards

• Work directly with individuals across Enrollment Management and other university units on ad hoc reports and presentations requiring quantitative input
• Present recruitment and enrollment data as a member of the Yield Strategies and Enrollment Aid Strategies teams

• Oversee data analysts focused on undergraduate enrollment analytics and ensure the team has appropriate coverage across all subject areas
• Provide consistent feedback to help team members develop in their roles and achieve their professional goals
• Plan and organize resources, assign and delegate activities, and measure results to meet organizational expectations

• Develop and continually enhance models for predicting learner behavior, including yield forecasting, affinity modeling, enrollment patterns, and revenue forecasting

• Collaborate with the Enrollment Management division’s Business Intelligence team and other key departments to identify business requirements for technological enhancements and address analytical system and database needs and issues

• Engage stakeholders to ensure users are aware of available offerings, understand how to read and interpret reports and dashboards, and receive offerings that meet their needs

• Knowledge and skills typically acquired through completion of a Bachelor’s degree in a quantitative field
• At least five to seven years of demonstrated experience in a data analyst or reporting role
• Advanced practical experience with data management, reporting analysis, and data visualization software, including Tableau, Alteryx, R, Python, SPSS, and Cognos
• Demonstrated ability to analyze data, recognize patterns, and understand various data structures and common data extraction and transformation methods
• Ability to…