Senior Data Marketing Solution Analyst

Location:

Boston, MA, US

Job Description:

Salary Range: $80,000.00 To $95,000.00 Annually

CDP, a Boston-based public benefit corporation, uses the collaborative fundraising model to improve the operational efficiency and revenue generation capacity of the public media system.

CDP currently provides more than 230 NPR and PBS public media organizations (PMO’s) with outsourced marketing, data analytics, fundraising, and technology services.

These services help PMO’s raise more net income, grow their donor files faster, lower their fundraising costs, and free up development talent allowing stations to better focus on local engagement.

Since its inception, CDP has delivered more than $1 billion in membership revenue for local PMO’s participating in its services and has become the most widely adopted Public Media service in the history of public media.

Just as CDP is committed to supporting public media organizations around the country, we are equally committed to supporting each of our team in their own professional development.

Business Data Operations is one of six teams within the Fundraising OPS Department, which supports critical fundraising functions for CDP including the Member Service Bureau (MSB) cooperative, Partner Services, and Audience Activation Platform (AAP).

The BDO Team is primarily responsible for data marketing operations including data delivery for the MSB cooperative's direct mail program, which sends more than 10 million+ solicitations annually on behalf of 50+ public media clients.

The Senior Data Marketing Solution Analyst builds and improves scalable omni-channel marketing data models, metadata frameworks, and process automations driven by marketing strategy and service requirements.

This role’s work includes identifying opportunities to enhance existing model efficiency and design, test and implement new models that support evolving and growing CDP marketing strategy for the MSB Cooperative, AAP and Partner Services.

This role works closely with the Data Marketing Specialists on the BDO team to provide production data delivery and support coverage when needed and collaborates on data model development and process improvements.

This role also partners with Quality Control to identify opportunities to automate manual processes and continually improve error rates.

• Translate marketing strategy, fundraising, and audience selection and segmentation requirements into reusable SQL code and components in Snowflake.
• Identify, develop and maintain workflow-based automations for repetitive, manual, high-volume, or error-prone processes involving data preparation, quality control, file generation and handling, and analysis, reducing manual effort without sacrificing data quality or operational controls.
• Design validation, exception handling, monitoring, alerts, and recovery procedures so automated processes remain reliable and supportable after implementation.
• Partner with service owners and business stakeholders to define data requirements, business rules, success measures, and acceptance criteria for new or enhanced models.
• Manage assigned data projects from discovery through implementation by defining scope, work plans, milestones, dependencies, risks, decisions, testing activities, and status communications, while coordinating across BDO, Marketing Strategy, Service Teams, Fundraising OPS, Tech Solutions, and other partners to keep initiatives aligned and moving forward.
• Explore unfamiliar datasets, identify appropriate tables and fields, and determine how data sources relate before developing outputs.
• Evaluate…