Content Engineer

At Car Gurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years.

What we do

The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit  each month, and ~30,000 dealerships use our products. But they're not the only ones who love Car Gurus—our employees do, too.

We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!

Role overview

We are looking for a Content Engineer to help operate and improve the systems and workflows that power Car Gurus content.

This is a content-operations role with strong technical fluency. You will manage structured content in our headless CMS and related databases, coordinate multiple workflows for producing and updating content, and help ensure that every workflow produces accurate, useful, on-brand, and search-friendly work. You will work closely with editors, SEO partners, engineers, analysts, and other stakeholders to turn content requirements into repeatable processes.

You do not need to be a traditional software engineer. You should be comfortable learning technical systems, working with structured data, troubleshooting workflow issues, and using tools such as Air Ops and LLM-based content workflows to improve the speed and quality of production.

What you’ll do

• Manage and maintain a structured database of content, including records, fields, statuses, metadata, templates, relationships, and update schedules.
• Operate day-to-day publishing and refresh workflows across multiple content types, markets, and production queues.
• Coordinate work from intake through review, revision, approval, publishing, and post-publication quality checks.
• Configure and maintain Contentful models, entries, templates, and workflow states within established standards.
• Use Air Ops, LLM tools, and related AI-assisted workflows to support content creation, enrichment, updating, and quality control.
• Review generated or data-informed content for accuracy, completeness, clarity, consistency, brand voice, and usefulness to car shoppers.
• Monitor workflow output and investigate issues such as missing data, incorrect formatting, duplicate records, broken links, stale content, or failed production steps.
• Track answer-engine optimization (AEO) performance and citation visibility across AI and LLM search experiences; monitor where and how Car Gurus content is cited, and use citation data to improve briefs, content structure, internal linking, prompts, and workflow outputs.
• Partner with editors and SEO stakeholders to translate briefs, content standards, and search intent into clear workflow requirements.
• Maintain production trackers, documentation, QA checklists, and process guides so that work is visible, repeatable, and easy for others to follow.
• Identify recurring friction or quality issues and recommend practical improvements to templates, prompts, validations, queue design, and operating procedures.
• Support testing of new content formats, data sources, and workflow changes; document results and help determine whether successful approaches should…